The CMO Blueprint for Account-Based Marketing

Why B2B Marketers Need to Get Started with ABM

By: Jay Baer

Published: 2016

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About the Book

Why B2B Marketers Need to Get Started with ABM—produced in partnership with Sangram Vajre of the top selling book “Account-Based Marketing for Dummies.”

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About the Author

Jay Baer

Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

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