Why Smart Marketing is About Help and Hype

By: Jay Baer

Published: 2013

ISBN: 978-1591846666

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About the Book

Jay Baer is the founder of Convince & Convert, and his book Youtility: Why Smart Marketing is About Help not Hype is a New York Times and Amazon best-seller that started a world-wide marketing and business movement around helpful content marketing.

The premise is simple: What if your marketing was so useful that people would pay you for it, if you asked them to do so?

Youtility—creating marketing that is truly, inherently useful—is the first big umbrella marketing platform of the age of social and mobile connectivity.

The Youtility keynote presentation draws RAVES from audiences worldwide, because it’s thoughtful, practical, impactful, and funny. Jay Baer inserts examples from attendees in the room to make Youtility even more relevant.

If you haven’t bought Jay Baer’s book Youtility, stop what you’re doing and do that. I swear, this is 2014’s big thing.

About the Author

Jay Baer

Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

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