Welcome CAMMP Attendees! We’re Looking Forward to Getting to Know You!
Here’s a bit of background of our experience with smart higher ed professionals like yourself.
Higher Education = Higher Expectations
Marketers and communications professionals in higher education are facing significant new challenges. Among them: the “enrollment cliff”; declining parent/student/alum engagement; and the need to stay on top of marketing best practices in an environment that is often slow to adopt new technologies.
We work with many iconic higher education institutions to assess, analyze, improve, and optimize their marketing and communications initiatives to meet the ever-escalating expectations of parents and alums, and reach the ever-elusive student and prospective student cohort.
We’re lucky enough to work with the world’s most iconic B2B and B2C brands such as Hilton, Oracle, the United Nations, and SAP as well as a wide selection of higher ed institutions.
Everything You Need and Nothing You Don’t
We’re not another one of those “higher education agencies” that want to take over your marketing from soup to nuts, including branding, design, tactics, and execution. At Convince & Convert, we’ve worked with enough higher education marketers to know that you and your team are likely to be smart, progressive, motivated, and at least a little bit frustrated. You know you CAN succeed, and take your marketing and comms to the next level. We know it as well.
We’re here to help, by creating a roadmap of success that YOU can implement, not one that we will execute on your behalf.
As students come back to campus, it is imperative — at essentially an existential level — that students, their parents, faculty, staff, and the broader community feel that participation in campus life does not carry undue risk, for anyone.
Simultaneously, there is, and will continue to be, significant debate about how institutions should react in the face of COVID-19. One thing is clear: it is crucial —for both health and safety as well as the success of the campus — that students, faculty, alumni and the community participate in meaningful efforts to minimize the negative impacts of COVID-19.
To instill confidence and ensure maximum participation, a robust digital communications effort must be undertaken. Our Communication Checklist will help you with your communication plan. Download Your Copy Now >
Build & Maintain Engagement Among Alums and Donors
Successful alumni organizations and foundations know that the most engaged alumni have a deep sense of connection to their higher ed experience and peers. As the years out of college increase, alumni’s feelings about their experience can begin to fade, meaning that actively building relationships and links back to the school is vital for long-term success.
Effective connection and digital community building require a layered approach. Use this tool to benchmark how robust your organization’s engagement-building efforts are. Download Your Copy Now >
Problems We Help You Solve
Declining ability to reach alums and donors via email, social media
Declining student inquiry rates
Declining yield
Declining time spent on website
Declining engagement with social media and digital content
Questions about new social channels like Snapchat, TikTok
Challenges of how to create impactful campus-wide social media editorial calendar
Uncertainty about which marketing technologies are worth the spend
Uncertainty about percentage of content that should be video/audio
How to successfully staff digital marketing
How to effectively measure digital communications
How to create separate digital marketing approaches for parents, students, alums, and beyond
How to integrate alumni magazine into digital content, and vice-versa
Central New Mexico Community College – Campus Wide
Indiana University Alumni Association
Indiana University Eskenazi Art Museum
Indiana University Foundation
Oregon State University eCampus
Purdue University – Campus Wide
University of Arizona College of Social & Behavioral Sciences
University of California-San Diego Extension
University of Minnesota – System
University of Texas Alumni Association
Ball State University
What We Deliver
Many of our best programs for higher education are rooted in deep audience analysis and journey mapping, to help you see which stories, channels, and calls-to-action most deeply resonate with your key constituencies.
Specific strategic plan and operations roadmap programs for universities include:
Let's schedule a call to chat about your marketing goals and challenges. A Convince & Convert strategist will get back to you within 1 business day (or sooner) to schedule your call. We can't wait to chat with you!