We’ve provided a basic content calendar for you to use. While there are a ton of amazing, wonderful content calendaring platforms and tools, we’ve opted for an Excel spreadsheet. That’s because it’s a great starting place, easy to edit and modify, and almost everyone has the ability to open the file.
Right click and save as
To add your content to the calendar and get the most out of your content:
- Start with binge-worthy shows: Add these into your calendar first and make sure to pay attention to any key dates or big events.
- Add your one-time specials: Pay attention to how they overlap or complement your binge-worthy shows.
- Round it out with regularly scheduled programming: Last, but definitely not least, add in your regularly scheduled programming. These should help fill any gaps in your cadence and keep content consistent.
- Add content to the content repository: Don’t have a place right now in the calendar for some great ideas? Add it to the repository. Let this be your storage solution for great ideas and check back on it often.
That’s it! Now you can edit and update it, as needed. The actual calendaring part is pretty quick, once you get your shows established. Now, bring this to your editorial meetings and make sure to keep tabs on how content is performing, so you can adjust your publishing flow and content ideation, as necessary. Happy calendaring!