Email Consulting

Nobody ever says “I sure wish I could get more email.”

Even though it gets a bad rap, email is still the spine of all digital marketing. After all, you must have an email address to even create an account on a social network!

And in B2B, what do marketing and sales teams use to nurture prospects? That’s right…email.

But customer expectations for email continue to increase. Customers want email that’s personalized, relevant, useful, and interesting. The email program you launched three years ago may not meet the customer expectation test today.

Further, customers are also eager to connect with brands in other ways that get that interaction out of the inbox. Live chat. Chatbots. Facebook Messenger. All of these are critical components of modern customer contacts, because you certainly can’t rely on organic social to do the job!

We will help you. We’ll work together to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your email marketing and overall messaging strategy versus your key competitors and determine where you can connect with customers and prospects in a way that informs and delights them. We’ll also work to make sure you’re measuring your messaging optimally, whether you’re doing so from a B2C or B2B perspective.

We work with the world’s leading brands and organizations to help them gain more customers and keep the ones they’ve already earned.

Convince & Convert is not an agency. We’re a strategy and operations consultancy. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.

We use our decades of experience, proprietary audience insights, competitive analysis, 6As metrics system, and operations optimization framework to provide Acceleration Plans that take your messaging program from good to untouchable.

Vanessa Sain-Dieguez Hilton Worldwide

The team is a pleasure to work with! Extremely knowledgeable in all aspects of digital. The team at Convince & Convert make everything super easy to understand on all levels, which is great when dealing with everyone from front line to executives.

Our clients include SAP, Arizona State University, Kindred Health, Grand Ole Opry, Columbia Sportswear, Hilton, and more.

These organizations trust us because we provide sound recommendations in a straightforward, hype-free fashion. Nearly all of our clients already have in-house teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with their current vendors, or their own team: we make them better.

Three Email, Chat, and Messaging Programs We Offer

Learn more about our Email, Chat, and Messaging Marketing Strategic Plans. This may be right if you have recently assumed management of additional content, digital or social departments for your organization and need to ensure all teams are “singing from the same hymn book.” Or if you are working in an organization who currently is stuck in a 2012 (or older!) digital tactics and strategy plan.

Learn more about our Email, Chat, and Messaging Marketing Maturity Maps. Comfortable in the direction of your current digital strategy but want to find ways to push your team or leadership to best in class? Need to evaluate how your digital strategy and specific digital disciplines perform against known competitors and how to take tactical steps to be the market lead? This is the right next step for you.

Learn more about our Email, Chat, and Messaging Training Intensives. This may be the next step if you are looking for validation of a current digital strategy or need to bring a larger array of stakeholders and participants into the process to ensure they have input on your trajectory and digital marketing operations. Usually facilitated onsite and in a focused one or two day session, these intensives build on existing strategy and bring all stakeholders to understanding the strategy, tactics and measurement for the plan.

7 Differences in Major Brands' Acceptable vs. Exceptional Email Marketing Programs

Yeah, you’re sending email. But is it email that people WANT or email that people TOLERATE? The difference is critical, and our brand-new, eBook shows how to do it right.

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