Healthcare Marketing and Strategy with Convince & Convert

Engage More Patients, Employees and Donors

You may already have a content marketing, social media marketing, digital marketing, word of mouth, or online experience initiative. The question now is: are you headed in the right direction? What could be better? What should you add? What should you remove? How do you stack up to other healthcare providers? What’s next, and what is just a passing fad?

That’s what we do. We help many healthcare organizations and hospitals create effective strategies for patient, physician, and employee attraction and retention.

We provide full-service audits and strategic plans; one and two-day workshop intensives; and keynote presentations around the world.

We’re experienced, honest, fast, fair, easy to work with, and our full list of clients speaks for itself. Our Net Promoter Score is 78, putting us above Ritz-Carlton in customer satisfaction.

Healthcare Marketing Resources to Inspire You

Hospitals ResearchThe Best Healthcare Social Media Marketing for 2020 {Report}

For our latest research, our objective was to identify common trends across social media marketing from the top U.S. hospitals. Through a deeper look at how hospitals are using Facebook beyond the business Page, we are able to call out signals that demonstrate what all healthcare marketers need to be considering in their own maturing social strategy, including missed opportunities and markers of excellence.

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Lee Aase InstagramHow Mayo Clinic Dominates Social Media

Running a successful social media campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional.

Lee Aase, Director of the Mayo Clinic Social Media Network, joins the Social Pros Podcast to share his successful approach to maximizing one-to-one customer journeys across all social touchpoints, both internal and external, at Mayo Clinic.

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How to Do Healthcare Social Media Right {Podcast Interview}

In this special episode of the Social Pros podcast, James LaCorte, Social Media Manager at Blue Cross NC, discusses how his team maintains an all-encompassing social media strategy and handles customer care on social through community managers.

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Healthcare Marketing Case Studies

University of Rochester Medical Center a C&C clientUniversity of Rochester Medical Center’s Revamped Social Media Strategy Increases Job Applicants and Improves Community Bonds

With over 26,000 employees and multiple hospitals, URMC’s sheer volume of stakeholders and priorities created challenges for social media consistent mobilization, resources and personalized activation. In addition, there was ambiguity in terms of social media’s purpose and how to measure its success. In this case study, we detail how URMC revamped their entire social media strategy with impressive results. See how we made it happen.

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Kindred Healthcare Utilizes Social Media to Advance Direct-to-Consumer Marketing

How does a Healthcare company that has focused mainly on B2B marketing to grow shift into speaking directly to the consumer to educate and empower? Kindred Healthcare sought to understand how to effectively utilize social media to scale its B2C marketing efforts to empower individuals and their families with the information that will help them to make an informed decision about their care.  In this case study, we deetail how we worked with Kindred to build a social media roadmap with the two goals to build brand awareness and preference, and drive referrals and admissions. 

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What Our Clients Say About Us

“We value the team at Convince & Convert as true partners. With their expertise and leadership together we built a growth-focused social and content strategy that our team implements daily. We continue to work on opportunities and adjustments as our internal and external audience needs shift.” – Jenna Rutschman, Director of Marketing, Communications, College of Social and Behavioral Sciences, The University of Arizona

“Our social media program at the IU Foundation was in its infancy when Jay and his team stepped in to help develop our new roadmap. They immersed themselves in our business and developed a comprehensive, step-by-step plan covering channel optimization, content strategy, data analysis, and business tracking. Convince and Convert exceeded our expectations in terms of thoroughness, detail, and breadth of creative ideas. After two years of work with C&C, we’re continuing to implement their recommendations with great success.” – Anne Wymore, Marketing and Annual Giving, Indiana University

Speak to a Convince & Convert Strategist

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