Higher Education
Helping you connect with students, parents, alumni, donors, faculty, staff and more.
The Competition Is Fierce
Stronger Content Marketing Is the Key to Showing Your Value
The higher education market is becoming increasingly crowded, and finding right-fit students that enroll, matriculate, and follow through to graduation has become a key challenge plaguing today’s institutions. Your content is a critical component to driving connections and turning your potential prospects, current students, and alumni into active, engaged members of the community, marketing on your behalf. Starting with the right content can help you build the ideal customer experience today’s discerning populations have come to expect.
We’ve Helped These Institutions Connect to Their Audience
Are You Building the Right Connections With Your Audience?
We Help You Align Your Strategy To Overcome Issues for Higher Ed Institutions
From declining enrollment rates, to inactive alumni and donors, to keeping up with the platforms your audience is on, knowing what to tackle first can often mean decision paralysis. Coupled with higher education’s deep inertia against change, your institution may be falling behind even as you try to solve problems. We can help.
Competing Marketing Departments Around the Institution
Strain on Internal Resources To Support All Institutional Needs
Inability To Leverage New Social
Declining Alumni & Donor Engagement
Staffing for & Measuring Digital Output
Unclear Audience Segmentation
Our Solutions
Digital Marketing Strategy
A fully custom strategic marketing plan. We also break it all down in an executive overview that shows you the key strategic transformations necessary to meet your business goals.
Operational Playbooks
Learn how to precisely put that strategy into action with these operational guidebooks that outline the tactics that need to be done in exactly the right order to align your efforts with your digital marketing strategy.
Continued Counsel
We stay involved as an extension of your team for ongoing support to connect dots, facilitate implementation, train team members, and build additional tools and dashboards where needed.
Realign your marketing strategies to drive enrollment.
Sign up for this research bundle. It’s free!
Get our 2024 Higher Education Marketing Report + Webinar Recording
Make Your Institution the One To Watch
Partner With Convince & Convert
See Our Results in Action
Higher Education Case Studies
Boosting Ecampus Efforts with a Solid Social Media Strategy
With added pressure to increase online enrollment as well as represent the esteemed Ecampus Research Unit (ECRU) and Ecampus Open Educational Resources (EOER) sectors of the school, the…
Texas Exes – Alumni Association for The University of Texas
The Texas Exes, the Alumni Association for the University of Texas at Austin, saw a drop in alumni engagement and experienced a slowdown in fundraising. As the pandemic…
Buckingham Companies
See how Buckingham attracts and retains residents in a repeatable and scalable way that stands out from their competition.
Arizona State University
A united team is more efficient and productive. One way to bring a team together is to get them sharing the same experiences through learning.
Grand Ole Opry
How does a 92-year-old concert venue and radio show transition to become a lifestyle brand in order to stay relevant and even iconic in music and entertainment?
Our Leading Thoughts on Higher Education
,
,
,
Inside Look: Data-Driven Personalization [Book + Podcast]
From Followers to Advocates: How to Build a Loyal Social Media Community
Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
Are Branded Podcasts Worth the Investment in 2024?
6 Crucial Findings From NetLine’s 2024 B2B Content Consumption Report
Mastering Social Media ROI: Steps to Empower Your Team
Driving Growth with Voice of Customer Data: A Step-by-Step Approach
Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma
[Research] The Influence of AI on GTM Strategies
10 Video Marketing Stats to Guide Your Content Strategy in 2024
,
The Decision Journey: New Insights from Reddit Research
How to Recycle Old Content to Increase Your Conversions (+ChatGPT Prompts!)
Training Your Workforce for ChatGPT: A Comprehensive Guide
Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion
The Sales AI Takeover: 5 Use Cases To Test Today
Jason Keath
Browse More Articles