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3 Secrets to Content Marketing Success

What secret ingredient will take your content from bland to zesty? The answer might lie in these 3 strategies for content marketing success.

4 Ways to Create a Content Marketing Strategy That Triggers Action

Why do you create content? Marketers must remember these four important strategies to drive audience engagement and action.

3 Marketing Metrics for Savvy Content Marketers

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. These three metrics can help you understand whether you're making an impact with your content.

Should Your Marketing Strategy Include PR?

PR isn’t always a must-have—not for every business at every stage. Learn how to determine when PR is the right investment for your company.

47 Tactics to Atomize Your Content Marketing

Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.

How to Leverage Your Internal Resources in External Marketing Efforts

Some of those internal resources and employee-eyes-only content you've been creating can be repurposed for public consumption.

4 Questions You Should Ask Your Marketing Agency

If you're curious how you can improve your marketing efforts, there's no better source for answers than your external marketing agency.

Top 3 Mistakes Brands Make with Influencer Marketing

Are your influencer campaigns delivering less-than-stellar results? You may be falling victim to one of these three common mistakes.

How to Fix Your Social Media Marketing Strategy

Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.

5 Ways Marketing and Sales Can Collaborate for Better Content

Don't overlook one of your best resources for new content ideas: your sales department. These five ideas can show you where to start.

How to Balance Ethics and Reality in Influencer Marketing

Disclosure is the key to smooth, legal influencer relationships. Here's how brands can protect themselves and stay ethical.

4 Adjectives That Should Dominate Your Email Subject Lines

You're a seasoned pro at email marketing best practices, but do your subject lines stand out from the crowd? Try these four fresh ideas.

What Bill Gates Predicted About Content Marketing

Back in '96, Bill Gates declared "content is king." 20 years later, the reign of content is here. Here's how companies are getting on board.

29 Ways to Save Time and Overcome Your Marketing Challenges

The biggest challenge for marketers? Saving time while planning awesome content. Here are 29 ways to do it.

How to Free Your Brain from Marketing Burnout

Bad news: your relentless to-do list is overwhelming your brain. The good news? Changing your mental habits can fix that.

6 Steps to Monetize Your Content Marketing

Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.

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