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How to Develop an Inbound Healthcare Marketing Strategy

Why should you learn how to launch an inbound healthcare marketing strategy? It’s because an inbound marketing strategy for healthcare is a cost-effective patient acquisition strategy. The global consumer healthcare market is huge and diverse. Estimates show that the healthcare market is expected to be worth $781.5 billion by 2030, growing at a CAGR of […]

Unlocking Success: Expert Insights On Content Marketing Strategies For Your Business

Did you know there are nearly five billion active internet users globally? Well, that accounts for 69% of the world’s population. It also means there is a ton of opportunity for your business to engage with an audience and drive higher sales. Now that websites are a dynamic marketing tool, yours should also provide much […]

Top 5 Effective Marketing Trends for Higher Education with Examples

Forty-one percent of prospective U.S. college students feel unsure about enrolling in college. A 2022 Edge Research found that prospective students may have delayed enrolling because of psychological factors such as the fear of a “too stressful” college life, among other concerns. Higher ed marketing teams have to do more than just highlight their degree […]

How AI Makes Any Marketing Task More Productive

Artificial Intelligence is perceived as a threat to many jobs. The good news is that, when it comes to digital marketing, it can actually advance your career by performing tedious tasks and letting you focus on more creative tactics. Here’s how AI technology can make just about any marketing task more productive: 1. Brand Identity […]

10 Tips for Accelerating Operational Efficiency in Marketing

“It depends!” This is the best answer to any marketing question. And it’s true. Everything in marketing can work—Instagram reels, podcasting, omnichannel marketing, embracing emerging social platforms like BeReal, authority content, authenticity, it all works. But should your brand focus on every shiny trend? It depends! You don’t want to spread your budget too thin, […]

5 Steps to Power Marketing Decision-Making Through Data

I was recently speaking at a conference for one of our clients, and I asked, “What’s your biggest challenge when it comes to measurement?” Just a few of the things that I heard from this room of 150+ marketers were: “Too many things to measure” “Making the results understandable and applicable” “Ease of use of […]

Content Atomization: The Underutilized Hero of Content Marketing Best Practices

Confession time: I’d never heard the term “content atomization” until I joined Convince & Convert. There. I said it. Now, once I learned the terminology, I realized I’d actually been practicing this method of content marketing best practices for years. Just, you know, unknowingly. Now that I’ve got the lingo down, I can promise you: […]

Community-Based Marketing: A Path to Better Health Outcomes

While healthcare is an old profession, marketing for it has been hitting new frontiers. From digital to even influencer marketing, healthcare businesses all over the world have been looking for new ways to reach their target audiences, and the role of the marketer has become more important than ever in the healthcare industry. (Source: Health […]

Top 5 Digital Marketing Trends to follow in the Healthcare Industry

Marketing trends today can determine how an entire industry looks and feels. In 2023, the marketing landscape is changing continually. From reels to authentic marketing to TikTok trends, it can be difficult to keep up—especially for people in a highly regulated industry like healthcare. Truth is, not every shining marketing trend will work for the […]

AI in Marketing: 5 Things Every Leader Must Do

If you’re not doing these, your competition is Artificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely take over day-to-day work tasks. Writing marketing […]

Emerging Digital Marketing Trends for Financial Marketers

Why should you constantly learn about emerging digital marketing trends as a financial marketer? The answer is simple. The competition in the financial services industry is getting fierce and experiencing constant expansion as new companies are coming into the field. Besides, modern customers now have more demands than ever before. Thus, to stand out and […]

5 Content Marketing Trends to Keep in Mind for 2023

As technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now to these 5 content marketing trends for […]

9 New and Awesome Content Marketing Tools to Try in 2023

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay off the beaten path and suggest some tools that are not being featured in every other article for you to try something new […]

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