Skip to main
Get Our Newsletter
Contact Us
Search
Close this search box.
Get Our Newsletter
Contact Us

Search Results for: email marketing – Page 4

Amplified Marketing: How to Create Better Content with Limited Resources

Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources. Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All this content is supposed to […]

How to Choose the Right Platform for Your Social Media Marketing

75% of internet users flock to social media to research products. That’s over two billion potential consumers. And with over seventeen social media platforms available to reach your audience, you’ll want to be sure you’re everywhere they are. In the “good old days,” it might have been enough to create a Facebook page and think: […]

Influencer Marketing (or Celebrity Endorsement) for Social Good

If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up. Did it make you smile? Did you learn something new? I hope so. We do a fair amount of influencer marketing work here at Convince & Convert, albeit mostly […]

Mixing in Analog Marketing in a Digital World

I hate to state the obvious here—especially to this group of enlightened readers–but we all live in a busy, data-driven world. I know you’re thinking: “duh.” And doubtful many of us in the marketing world would argue that this has allowed for greater understanding and reach of not only our current customers, but also for […]

9 Impressive Content Marketing Ideas from Brands You Can Consider

It can become increasingly difficult to come up with content marketing ideas as time goes on. This is especially true for businesses that rely on selling services since they won’t have a product line that can be updated or added to. That’s why some companies spend over 70% of their marketing budget on content marketing. […]

20 Best Tools to Scale Your Content Marketing

Despite investing a lot of time and resources into creating quality content consistently, is your content marketing ROI still underwhelming? You’re not alone. Today content marketing has grown beyond just producing quality content. With over 97% of marketers incorporating content marketing into their marketing strategies and creating thousands of pieces of content daily, it can […]

13 Tools That Experts Use to Simplify Their Digital Marketing Campaigns

It’s the 21st century and everything has gone digital! We order our food online, we do our banking online, and even movies and shows have moved on from broadcasting to digital streaming. That’s why it’s so important that companies use social media apps, where people spend a large part of their day, sharing their lives, […]

11 Marketing Experts Reveal Their #1 Social Media Advertising Tip

Let’s talk social media. We all use it. It’s a platform that reaches billions of users, making it the perfect place for businesses to reach their audience. Source So while social media advertising is undeniably effective, it can also be pretty tricky to get right. There are a lot of different opinions on what works […]

How to Create Your B2B Content Marketing Strategy in 6 steps

When it comes to general content marketing, the leading question brands need to ask themselves is how they can create a meaningful customer experience and show they offer the best solution on the market. And even though I used the word “customers,” don’t think for a second that this only applies to your “normal” client […]

What 7 Research Studies Tell Us About Content Marketing in 2022

Ready for some research gems that you can keep in mind this year as you analyze your content marketing strategy? Here at Ascend2, my team and I get to conduct rich research projects that dive into the variety of topics marketers like you want to know most about. For instance, this year alone, we have […]

Weekly Email

Get Our Newsletter Don’t leave us unread. The best marketing newsletter on content, social, digital, CX A bi-weekly dose of the trends and insights you need to keep you ON top from the Convince & Convert team Join 90,000 of the world’s smartest marketers to receive marketing’s most relevant email – hitting your inbox just twice a […]

Influencer Marketing

Creation Services Influencer Marketing Finding the right voices to amplify your content. Who Influences the Audience You Need To Reach? Key Opinion Leader Identification & Activation Let us find the influencers (otherwise known in B2B as key opinion leaders or KOLs) you should be engaging. Our knowledge of the market, relationships, custom research, and analytical […]

Digital Marketing Training

Training Services Digital Marketing Training Helping you create a team of digital experts. Digital Marketing Teams Often Work Within Their Own Disciplines Let Us Help You Align and Plus Up Your Team Do you have one or more people dedicated to email marketing? What about social media marketing? SMS? Paid advertising? Blogs? Your digital marketing […]

Digital Marketing Consulting

Consulting Services Digital Marketing Consulting Helping you align your strategy across all of your digital platforms. Your Digital Marketing Spans Multiple Channels and Touchpoints Make Sure Your Digital Ecosystem Is Telling a Cohesive Story to Your Audience Email, website, SMS messages, and search engine optimization. All of these (and more) are individual ways to reach […]

Personalization and the Customer Experience in Digital Marketing [Research]

  Today’s customers and consumers expect a highly relevant experience throughout the entire buying journey and beyond. But how are marketers utilizing and optimizing personalization to improve the digital customer experience? To help answer this question, Ascend2 surveyed 364 marketing professionals in December of 2021 and published the research study, Personalization in Digital Marketing. Here […]

How to Keep Your Marketing Team Together Using Calendar Apps

To manage my projects, I work with a team of five people, including myself. It’s not a big team, but it took us time to set up an effective marketing routine among the 5 of us. Every month we take on a series of tasks for our brand, working to increase exposure, solidify social presence, […]