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Search Results for: email marketing – Page 5

How to Use Video Marketing for Lead Generation

According to forecasts, 2022 is the year where online videos will make up more than 82% of all consumer internet traffic—putting platforms like YouTube, TikTok, Instagram at the center of any digital marketing strategy. But how can you use video marketing to generate highly qualified leads or even hit a given marketing goal? In this […]

What’s On The Line When Sales and Marketing Are Misaligned? [Research]

Let’s review some mindsets and see if they sound familiar to you. [Marketing Team POV] Your team creates some stellar content and executes corresponding campaigns… leads come in. The leads are handed off into the abyss that is the Sales Team where you assume they take excellent care to turn them into customers (How could […]

10 Marketing Tools to Help in Influencer Outreach

Marketing in the digital age is simultaneously easier and harder than ever before. On one hand, we have access to a larger audience than we did in the past. We also have more influencer outreach tools, both free and affordable, to help us get our message out there. On the other, we have a much […]

The Guide to Using UGC Marketing to Create Deeper Audience Connections

User-generated content, or UGC, is exactly what it sounds like: anything that people outside the professional marketing team are creating around or about your brand, product, or service. UGC has been gaining significance in recent years as a powerful marketing tool for digital agencies and marketers. It is a way to create a sense of […]

How to Avoid Failure in Account-Based Marketing

Did you know B2B marketers who report the most success from their digital activities in 2021 are more likely to be engaged in account-based marketing (ABM)? Only 16% of B2B marketers who describe their digital marketing efforts as “somewhat successful” have a measurable ABM program in place. That number is reduced to 6% for those […]

Youtility – The digital Marketing Strategy for the Age of Information Overload

What is Youtility About? Youtility is not about social media, it’s about marketing. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket. There are only two ways for companies to break […]

B2B Content Marketing Measurement Tips for 2021 (Statistics & Research)

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought that can be adapted to B2B content marketing as well. “If I create great B2B content but can’t measure it, did it make an impact?” is the question marketers ask regularly. […]

How to Include Your Customer Support Team into Your Marketing Strategy

How to Include Your Customer Support Team into Your digital Marketing Strategy Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating. That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening. It is […]

The Ultimate Guide to Using GIFs in Marketing

The Convince & Convert Editor in Chief knew what she was doing when she tapped me to write the “GIFs for Marketers” post. I have recently relinquished my “emoji queen” title to accept the GIFs-Guru-In-Residence here at C&C. It’s true. I think in GIFs, and I won’t respond to a team email without one. Once […]

8 B2C Content Marketing Statistics and Trends for 2021

When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to keep abreast of current considerations and market conditions. I’m sure you feel it too: the […]

How to Create a Successful Influencer Marketing Campaign Using Webinars

For most Convince & Convert readers, it is almost common knowledge that webinars are an invaluable content marketing product designed to bring in high-quality leads for your sales team. However, there’s a certain mystique surrounding webinars: should they be high-end in terms of production value to convey equivalence in professionalism to the product itself? Should […]

12 Marketing Tools We Are Thankful for This Year

Back in the early-ish days of marketing technology in 2011, there were about 150 martech solutions available. But now, there are a seemingly endless number of marketing tools. In fact, according to Scott Brinker’s most recent Marketing Technology Supergraphic, there are around 8,000 martech solutions, up from about 7,000 in 2019. Incredible!   At Convince […]