In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection of links to timely and […]
Unless you’re selling advertising, “traffic” and “eyeballs” are insufficient measures of your content marketing success. Even social media shares and engagement are only signals – way stations along the path of metrics that matter. Eventually, your content marketing must create action, not just attention. At some point, especially in a B2B environment, you need the […]
Blog posts fail not because they aren't good, but because they aren't strategic, and don't use big data to give them the best chance for success. Jay Baer explains how to fix it.
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