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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
It’s our 600th episode! What better way to celebrate than by inviting former hosts Jay Baer and Adam Brown, and previous guest Allison Day, Senior Manager, Social Media at Reddit, on to the show to share insights on the biggest platforms, the greatest changes in social and so much more.
The Best Insights from Social Pros Royalty
When we published episode one of Social Pros, we had no idea we would reach 600. It’s a milestone few podcasts get to celebrate!
That’s why we invited past co-hosts Jay and Adam back on the show to roll back the years. Together with Reddit’s Senior Manager, Social Media, Allison Day, they discuss the many changes that social has seen over the years.
Jay, Adam and Allison reveal what they love about TikTok, Instagram Reels, LinkedIn and Twitter/X, share the biggest changes they’ve witnessed on each platform and tell us what they would do if they were starting out as budding social pros today.
In This Episode:
- 5:45 – Thoughts on X, LinkedIn and short-form video platforms
- 21:39 – Why TikTok could become the standard on social
- 24:41 – The biggest changes in social over the past ten years
- 27:16 – Gaining trust from leaders
- 30:05 – Why social media was about social, now it’s about media
- 35:56 – What our social pros would do if they were starting out today
- 38:52 – Why Jay Baer would start making YouTube content
- 43:18 – Jay, Adam and Allison answer the final two
Quotes From This Episode:
“TikTok ushered in a new era of brand marketing. It’s done a lot of industry, putting the power back in the social media managers’ hands to take more risks.” Allison Day
“It used to be about social. Now, it’s about media.” Jay Baer
“LinkedIn is a B2B beast. It’s remarkable how it’s stayed relevant. If you are wanting you or your brand to be a micro-influencer, it’s the place to do that.” Adam Brown
Resources:
The Social Pros Podcast Celebrates 600 Episodes!
Receive your commemorative eBook that recalls how social media has changed over the past decade along with the on-demand recording and video today!
