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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Jenn Herman, Instagram Expert at Jenn’s Trends, joined the Social Pros Podcast in 2020 to share her top Instagram strategies and insights into how Instagram has changed (and hasn’t) over the past few years.
Features change, but the core strategy stays the same
Over the past decade, Instagram has earned its place as one of the most popular social media platforms of all time. With more than a billion users, it’s a go-to source for visual content, entertainment and also forms a key part of modern marketing strategies.
Jenn Herman, Instagram whizz and co-author of “The Ultimate Guide to Social Media Marketing,” discusses how while Instagram has been through a lot of changes, ultimately, the strategies remain the same. What worked two years ago will probably still work. It just may need a little tweaking.
In this revisited “Best Of” episode of Social Pros, we’re looking back at our conversation with Jenn on the best Instagram strategies.
Jenn takes us through the changes she’s seen over the years on Instagram and how businesses can continue to keep up and leverage the platform to reach new audiences.
In This Episode:
- 5:26 – Jenn explains how she came to co-write “The Ultimate Guide to Social Media Marketing”
- 7:25 – How Instagram hasn’t really changed despite new features
- 9:10 – Why Jenn thinks we should post TikTok content on Instagram Reels
- 12:43 – The best ways to create authentic Reels
- 15:30 – How to decide the best time to post serious vs. light-hearted content
- 18:10 – How social media usage has increased during the pandemic
- 22:08 – Jenn’s prediction for Instagram’s future sharing features
- 24:25 – Jenn talks about how she managed to co-write and promote her book during the pandemic
- 30:58 – The challenge of writing about a “moving target” like social media
- 35:15 – Jenn’s top tip for becoming a social pro
Quotes From This Episode:
Get the feedback and then start creating your content. Click To Tweet
“See what other brands are doing in your space. Brands, celebrities, people that you like and respect, go see what they’re doing, get some inspiration.” – @jenns_trends
“Create that content that gives people more moments of happiness and a chance to get away from all the craziness.” – @jenns_trends
Resources:
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