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Why Agorapulse is Testing Social Marketing Experiments For You

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


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Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.

social marketing

Experiments in Social Marketing

Start with a question, form a hypothesis, perform an experiment, analyze data, repeat. This is a basic summary of the scientific method. It probably brings to mind images of white lab coats, glass beakers, and Bunsen burners.
What if this was also how you described your day to day approach to social marketing? That’s exactly what Lisa Kalner Williams is doing at Agorapulse, and it’s all for your benefit! That’s certainly not to say you shouldn’t be performing your own experiments though!
When it comes to social, what is effective today will most likely be ineffective or out of style in less than a year. By consistently investigating and testing out new ideas, you can learn what’s working, what isn’t, and why, so you can stay on top of the trends and keep your business winning.

In This Episode

  • Why anecdotes do not equal data
  • Why effective ideas can become ineffective and vice versa over time in social
  • Why captioning is so important with video
  • How Instagram stories have become the place for authenticity

Quotes From This Episode

“I encourage people to do their own research using the scientific method.” — @kalnerwilliams
To be a social media pro, try being a social media amateur first. Click To Tweet


See you next week!

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