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Why Agorapulse is Testing Social Marketing Experiments For You

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Lisa Kalner Williams, Product Marketing Manager at Agorapulse, joins the Social Pros Podcast to discuss using the scientific method to test social marketing experiments.

social marketing

Experiments in Social Marketing

Start with a question, form a hypothesis, perform an experiment, analyze data, repeat. This is a basic summary of the scientific method. It probably brings to mind images of white lab coats, glass beakers, and Bunsen burners.
What if this was also how you described your day to day approach to social marketing? That’s exactly what Lisa Kalner Williams is doing at Agorapulse, and it’s all for your benefit! That’s certainly not to say you shouldn’t be performing your own experiments though!
When it comes to social, what is effective today will most likely be ineffective or out of style in less than a year. By consistently investigating and testing out new ideas, you can learn what’s working, what isn’t, and why, so you can stay on top of the trends and keep your business winning.

In This Episode

  • Why anecdotes do not equal data
  • Why effective ideas can become ineffective and vice versa over time in social
  • Why captioning is so important with video
  • How Instagram stories have become the place for authenticity

Quotes From This Episode

“I encourage people to do their own research using the scientific method.” — @kalnerwilliams
To be a social media pro, try being a social media amateur first. Click To Tweet


See you next week!

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