Be More Productive in Social Than You Ever Thought Possible

David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity.

In This Episode:

Please Support Our Sponsors:

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details

Eat the Frog First

Being successful in social can mean juggling a gazillion different responsibilities which sometimes (okay, maybe more than sometimes) results in a stream of tasks that never seem to get done.

To add insult to injury, it’s hard to think creatively when bogged down and overwhelmed by a never-ending to-do list.

Thankfully, David Horsager is here to save the day by discussing his latest book, “The Daily Edge.” Over many years spent working with the world’s most successful people, David has developed and adopted dozens of extraordinarily practical time- and energy-saving techniques that could help today’s social pros manage minutia while maintaining and deepening the connection to their community. He’s taken this knowledge and broken it down for us into tangible steps that listeners can incorporate into their own lives right away.

By applying some of his go-to tips for decluttering your professional life, you can get back to focusing on what you love about your job: creating and expanding relationships through creative social engagement.

In This Episode

Why “to-do-list-itis” leads to burn-out and how you can break the habit
How prioritizing your day down to five difference-making tasks can revolutionize an organization
Why you should avoid checking your email during the first hour of every work day
How harnessing your daily energy schedule can turn every day into a power day
Forget 21 days, it’s all about 90 days

Quotes From This Episode

“We believe—from financial institutions to governments—the great ones are built on trusted relationships.” —@DavidHorsager

“It’s great to be productive and get results, but not at the expense of people.” —@DavidHorsager

“Do what needs to be done the most first.” —@DavidHorsager

“When we can just focus, that focus really leads to great things.” —@DavidHorsager

“My whole day was better because I did the easy things when my day was harder, and I did the hardest things when I’m at my best.” —@DavidHorsager

Resources

The Big Two:

David Horsager

What’s your one tip for becoming a social pro?

For some people, the question “Why?” is both inspiring and unifying. However, to become a social pro, David suggests taking this idea one step further and asking “How?” at least three times. This will move the conversation beyond general big picture thinking and can bring both clarity and action to the table. As he puts it, “Clarity is critical. You’ve got to ask ‘how’ until you’re going to do something differently today or tomorrow.”

If you could do a Skype call with any living person, who would it be?

Personally, David wants to ask Vladimir Putin a thing or two … just to get inside his head on what he’s thinking these days. We’re not sure how well that will go over.

On a more positive note, he’d love to Skype with Pope Francis about how he builds and navigates relationships with people who can love him in spite of not always agreeing with him.

See you next week!

Hosted by:

Jay Baer

Convince & Convert

Adam Brown

Salesforce

Listen to more Social Pros Podcast:

About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

iTunes Reviews:

“

It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!

@NathanRKing

“

I started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!

@phaskell

“

This show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.

@jacpol74

“

Thank you so much for providing this not only interesting show, but also fun!

@BrieGF

Influencer Marketing Mistakes Great Brands Don't Make

Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.