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Does It Work When Bloggers Write Longer Posts?

Authors: Jay Baer Andy Crestodina
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Anna Hrach

Convince & Convert
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Andy Crestodina, Co-Founder and Strategic Director of Orbit Media Studios, joins Social Pros to share his data-driven successful approach to blogging and thoughts on the future of digital storytelling.

If You’re Not In, You’re Out

Blogging has come a long way from its web-logging heyday on the likes of Geocities. Nowadays it seems like every person, corporation, and animal has their own blog. But why do we blog? How do we blog? What’s too long or too short? How long does it take? How long should it take? So many questions and seemingly so few answers… until now.
Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. His blogging insight and analytical tools will arm you with the requisite information to elevate your blog and get it on the fast track to success.

In This Episode

  • How the time spent on a blog post can be related to quality of content, depending on your blogging goals and timeline
  • Why the addition of visuals means a shift in content density of blogs
  • How properly tracking the success of your blog posts, not just number of entries, leads to higher conversion rates
  • Why keeping a scalpel at hand will mean more relevant material for all blogs


Quotes From This Episode

“The challenge is quality.” —@crestodina
“Always align your frequency with the length of your sales cycle… and the length of your buying interval.” —@crestodina
“What’s missing in blogging today is that people are trying to be an encyclopedia… and what they lose is the emotional ‘this is just my opinion’ side of it.” —@crestodina
“People are learning it’s not successful to hit somebody with a wall of text.” —@crestodina
“The definition of the word ‘blog’ is growing to cover more topics and mean more different things.” —@crestodina
“Once you know the conversion rate from visitor into subscriber for each of your posts, that moment will completely change your content promotion strategy.” —@crestodina
“There’s no ROI if all you’re measuring is the amount you’re putting in.” —@crestodina
“We need to look at it as social assist and value social as a first touch point or top-of-funnel visitor.” —@crestodina
“I live in fear, as all content marketers do, that my audience will quit paying attention.” —@crestodina


See you next week!

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