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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Nathan Chan, CEO and Publisher of Foundr, joins the Social Pros Podcast to discuss powerful strategies for organic social media growth.
Reach Your Audience Where They Are
When you’re starting a business, you won’t find anyone who tells you that social media is optional. Regardless of your personal affinity for it, it’s undeniable that social media is an essential asset to growing your business.
That’s not to say that blindly firing out content on all social channels is the way to go. There is certainly strategy involved and not every avenue is right for your business. It might take a bit of testing and plenty of trial and error, but you can find where your audience is hanging out and focus your efforts.
That’s the idea presented by Nathan Chan, CEO and Publisher of the aptly titled Foundr magazine. He’s no amateur when it comes to social media strategy, having grown Foundr’s Instagram following from 0 to over 500,000 in just one year! That’s no coincidence either; he specifically chose Instagram after running multiple tests across various platforms and discovering where his audience is.
In This Episode
- How to strategically grow an organic following through Instagram
- How diverse content formats can help you leverage influence
- Why being good at sales is just as important as being good at social
- How to choose the right social channel to focus on
- Why live events can be extremely challenging
- Why life skills can be more valuable than traditional education/work experience
Quotes From This Episode
“Part of mastery for any platform in the social space is just testing, testing, testing.” Click To Tweet
“If you’re good at sales and as long as your product or service is good, you’ll be okay.” — @NathanHChan
Resources
- Foundr website and Instagram
- Social Blade
- Iconosquare
See you next week!
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