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Funny Business: Storytelling for the ‘Theatre of the Mind’

Show Business
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Listen to more The Business of Story Podcast:
About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.

Dick Orkin - InstagramMake ‘Em Laugh

Why is it such a struggle to fold storytelling into content marketing? Is it perhaps because entrepreneurs are overwhelmed by the amount of content and the slim window of time to create it in?
Maybe it’s because the struggle to create engaging, hilarious, effective stories seems so daunting.
Enter Dick and Lisa Orkin, the father-daughter team behind Radio Ranch and the professionals behind the comedic and absurdist “theatre of the imagination.”
Dick is an award winning voice actor and commercial radio producer, and the creator of the “Chicken Man” and “Secret Adventures of the Tooth Fairy” series. Not only has he been inducted into the National Radio Hall of Fame and the National Association of Broadcasters Hall of Fame (among many others), he also studied at the Yale School of Drama and has garnered high praise for his numerous radio spots.
Lisa is a creative professional in her own right, working as a professional actor and stand-up comedian. She also operates as the Creative Director at Radio Ranch after taking over for her father.
She and Dick bring their expertise to the Business of Story Podcast to ignite that spark of humor in entrepreneurs and help them craft stories that reach out to consumers and hook them with a good laugh.

In This Episode

  • How to write for the theater of the mind
  • How to break your content into a three-act play
  • How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Then reveal the solution to the problem in a surprising way.
  • How to have fun while crafting your story


Quotes From This Episode

“I suggested that all stories come from a personal experience, not an experience that you’ve heard or seen on television, or in the movies, or in a book. It must be a personal experience, something that you or a member of your family has experienced.” —@fantasticfowl
“I’m mystified at the inability of many online marketers to not do anything but just say what their product is. Storytelling is so important. If you look at some of the most amazing online marketers, they tell their story. They tell it in a really human, authentic way.” —@lisaorkin
“If you’re going to say, ‘Hey, that was a funny story that I saw on television last night. I’ll just use that,’ it doesn’t work. It needs to come from some honest, authentic place in the human psyche and the human experience. I think the better phrase for it is the human condition. Everybody has a problem. Everybody needs to solve the problem.” —@fantasticfowl
“You’re not doing the commercial for the client that hires you. You’re doing it for the people who will buy their product or service. The client, they’re not usually the consumer of their own product.” —@lisaorkin
“If people want entertainment they can go to the movies. Our job is to actually sell a product. The way we sell a product is to pull people in. We want something so compelling and so close to who they are as a person that it makes them listen to it because it’s relatable. It’s compelling because it’s about them.” —@lisaorkin



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