About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces.
AI in the World of Sales and Marketing
AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology!
Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing.
Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert.
We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.
In This Episode:
- 3:19 – Introducing Kate Bradley Chernis
- 3:40 – Introducing Lately
- 6:46 – Values humans care about
- 12:39 – Is FOMO dead?
- 13:50 – Saving time or boosting engagement?
- 16:31 – The best source material for AI
- 20:10 – How writers can see AI as a tool, not a threat
- 24:45 – How AI helps with engagement
- 27:04 – Which team should own the Lately relationship?
- 29:13 – Being more social on social with AI
- 31:30 – Lately office hours
- 38:08 – Kate leaves advice for social pros
Quotes From This Episode:
“If you think of artificial intelligence like a human being, it's like a three-month-old. It can't stand up or feed itself — it's very young, it's not replacing anything.” Click To Tweet
“Social pros know that communication is not just the words on a page.” @LatelyAIKately
“If you’re good at your job, you want the boring parts taken away from you so that you can use your brain on the fun parts.” @LatelyAIKately