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How 3M Uses Daily Science to Maximize Social Results

Authors: Jay Baer Amy Lamparske
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Amy Lamparske, Head of Global Social Media at 3M, joins the Social Pros Podcast to share how their data-driven approach to social has amplified and extended their impact online.

Amy Lamparske - InstagramData Driven Social Success

3M is one of those pervasive companies that somehow manages to manufacture the majority of products you have in your office. From Post-it notes to stethoscopes and wrist braces to dish sponges, it is entirely possible that you use any one of their 19,181 US products every day.
Adding to this already impressive American presence the fact that two-thirds of their business is outside the US,  then you really begin to get an idea of the scale of 3M and its global impact.
But how do you even begin to create a social strategy when your products run such a wide spectrum and are sold to a truly global audience? How do you balance product sales, brand awareness, and local content activation?
With data.
By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium. This has also allowed her the opportunity to reach across the company and cultivate relationships that support the work of her social and content strategy, ensuring its long-term success.

In This Episode

  • Why success for a global, multi-faceted company means connecting dots across B2B, B2C, and consolidation of social
  • How driving media efficiencies leads to centralized and focused media buying
  • Why cultivating internal advocates means slowing down to speed up
  • How proactively using data to build a media and content strategy leads to more effective social media
  • Why content starts with communications


Quotes From This Episode

“It’s a lot of working together and collaborating worldwide and driving media efficiencies around the world.” —@amylamparske
“The customer doesn’t care where we are internally. The customer just wants the most seamless experience.” —@amylamparske
“We are creating global content from a high level while also enabling the regions of countries to create of a hyper local content strategy and activation.” —@amylamparske
“It’s an intentional motive to expose people to the breadth and depth of 3M and our entire product portfolio versus defining specific channels for specific products.” —@amylamparske
“We’re in the process of defining our journey maps, breaking that down by our business, and understanding key touchpoints across the journey.” —@amylamparske
“When we invest in paid media across multiple channels at the same time, we’re seeing significant media efficiencies and a halo effect across each of them.” —@amylamparske
“When you start getting content flowing in from multiple different directions, it’s much harder to have a cohesive look and feel.” —@amylamparske
“The actual flow of what we publish and when we publish it comes down to the data.” —@amylamparske


See you next week!

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