Skip to main

How Adobe Predicts the Future With a Crystal Ball of Big Data

Authors: Jay Baer Tamara Gaffney
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Tamara Gaffney, Principal Analyst for Adobe Digital Index, joins the Social Pros Podcast to discuss their extremely accurate social landscape forecaster that is helping shape the industry.

Tamara Gaffney - InstagramPredicting Marketing Change Before Our Eyes

It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task.
Wouldn’t it be nice if there was somebody or something out there that could give you a heads up on the next digital paradigm shift before the tidal wave of change knocks you flat… again?
Thankfully Tamara has our back this week and beyond. With the power of Adobe behind her, she has created an analytical team that has become a shockingly accurate digital prognosticator of things to come. What’s better is that they have made this invaluable resource completely free and accessible to all who wish to consult its wisdom.

In This Episode

  • How analysis that draws from many sources leads to earth shattering predictions for digital
  • Why successful optimization today means pay-for-play tomorrow
  • How the rise of video and emojis is leading to innovative new tracking technology
  • Why good social analytics means more than impressions and organic reach
  • How the evolving digital consumer leads to complete restructuring of media companies


Quotes From This Episode

“I’m a weather forecaster and I’m looking to see if there’s a hurricane in the gulf.” —@tamarag
“The whole point is that everyone can see what’s coming, including our customers.” —@tamarag

“People are struggling right now to figure out how to put teams together that do analysis. It’s not always about the specifics of the third decimal point of your finding… It’s about what is the direction, how does it fit in context, and how do you explain what you know to other people?” —@tamarag

“Our visual nature is going to be much more influenced by brands that use more video in social media.” —@tamarag
“We have to look at taking a risk and going forward with something that is un-trackable.” —@tamarag
“The analytics and information that we have about advertising and commerce gives a much richer picture when it’s paired with social information.” —@tamarag


See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer