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How Cassie Petrey Turns Rockstars into Social Pros

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.

Using Social Media to Direct People to Help Fulfill Your Goals 

When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video. 

But our latest guest knows the ins-and-outs of the megastars’ social strategies… 

Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social. 

She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused. 

Plus, tune in for plenty of Backstreet Boys fangirling!

In This Episode:

  • 5:00 – Introducing Cassie 
  • 6:29 – Cassie’s journey in social 
  • 14:05 – Social media as the benchmark of success 
  • 16:16 – Why she pushes clients to remember non-social goals 
  • 20:54 – Coaching clients on big social media changes 
  • 28:56 – Highlighting under-utilized platforms 
  • 36:26 – Where to find Cassie 
  • 37:37 – Final advice for social pros

Quotes From This Episode:

A thing that’s kind of tough with social media is that, if something is successful, you’re almost guaranteed backlash. Click To Tweet

I think there are some places that I don’t see people organically think about as much, but you can actually really do well. And there’s an audience already there.” @cassiepetrey

I always think Snapchat is an underused platform, especially in the music industry.” @cassiepetrey


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