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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy to help fuel that success?
We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.
Studying Culture to Succeed on Social
Canva is everyone’s best friend! It’s a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.
As our guest likes to say, it’s “the full shebang”!
But what are the secrets behind their rise and how does their social media strategy support their success?
On this episode, Jacky Barker, Canva’s Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.
She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.
This is packed full of expert advice and top tips and tricks for any social pro!
In This Episode:
- 0:00 – Introduction
- 4:14 – Explaining Canva
- 5:04 – Jacky’s day-to-day
- 7:46 – Acting on cultural cues
- 9:09 – The boom of TikTok
- 11:09 – Engaging with Canva’s community
- 13:24 – Canva’s target audience
- 19:05 – Canva changing their messaging
- 22:20 – How Jacky and Canva leverage Pinterest
- 27:08 – Determining the next steps for Canva’s social
- 31:41 – Jacky’s parting advice for social pros
Quotes From This Episode:
Be prepared for the unknown, and learn to love the unknown, and all the challenges and opportunities that come with that. Click To Tweet“I think one of Canva’s big successes has been the engagement with our community.” @JackyBarker
“You can do the planned research and forecast trends. But, for me, it is about the now in social media. It’s about listening to what’s happening.” @JackyBarker
Resources:
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