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How Quality Content Consistently Pays Off

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


We are delighted to welcome Jacob Shipley, Manager of Digital Customer Experience at Tyson Foods, on this episode of Social Pros.

Why Consistency is Key

Navigating social media successfully can feel like a minefield at times. Will you ever get that viral post? Is your content getting in front of the right people?

These are all normal questions, but ultimately, through it all, consistency is key.

On this episode of Social Pros, we spoke to the epitome of consistency on social, Jacob Shipley. Jacob is the Manager of Digital Customer Experience at Tyson Foods. He explains how patience is a virtue on social and why creating regular, high-quality content is more likely to breed success than banking on one viral post.

Plus, he explains his background in the industry, his work with YouVersion and provides tips for growing followers organically. It’s a must-listen!

In This Episode:

  • 0:00 – Introduction
  • 3:37 – Let’s introduce Jacob Shipley
  • 4:48 – Jacob’s day-to-day at Tyson Foods
  • 6:51 – First party data tools 101
  • 10:00 – Tapping into niche audiences
  • 13:59 – Follower growth the right way
  • 17:55 – Keeping consistent on social
  • 22:01 – Jacob’s advice for budding social pros

Quotes From This Episode:

You expect growth to be linear so, in the beginning stages, you’re disappointed with your results. But then when you get to the really exciting growth, it seems to go a lot faster than you’d thought. Click To Tweet

“I would rather have 3000 qualified customers that find our content relevant and engaging, than grow a really large group of consumers that might not be interested in the value that we’re trying to provide.” @thejacobshipley

“Across the board, the strategy of good content, consistently, seems to be the trick.” @thejacobshipley


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