About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Creating Magical Moments on Social Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start […]
Creating Magical Moments on Social
Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media.
Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns.
While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close.
Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week!
In This Episode:
- 4:19 – Gina explains some of The Craftsman Agency’s work
- 7:48 – How Gina’s agency approaches channel management
- 10:56 – Gina gives her take on remote work’s effect on creativity
- 16:54 – Gina explains what it takes to work on a successful campaign
- 21:19 – How to optimize partnerships and build great working relationships
- 23:23 – How Gina coordinated a successful Reddit AMA
- 28:05 – The trick to balancing paid campaigns with organic
- 31:28 – How The Craftsman Agency measures ROI and organic campaigns
- 35:35 – Gina’s top metrics to measure
- 38:50 – How to get ahead on social without a big team or budget
- 42:31 – Gina’s top tip for anyone looking to become a social pro
Quotes From This Episode:
You can't be an expert in social, because it changes too fast to actually be an expert. Click To Tweet
“From an awareness standpoint, it’s harder to get people to agree that it’s just as important to focus on organic content.” @GinaMichnowicz
“With start-ups and people with lower budgets, we create different templates and content series that they can reuse and update. My only caution is don’t keep using the same thing over and over again.” @GinaMichnowicz