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How Surprise and Delight Drives Social Engagement

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Creating Magical Moments on Social Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media. Gina explains why all social campaigns need to lead with a strong story and why you should start […]

Creating Magical Moments on Social

Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media.

Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns.

While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close.

Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week!

In This Episode:

  • 4:19 – Gina explains some of The Craftsman Agency’s work
  • 7:48 – How Gina’s agency approaches channel management
  • 10:56 – Gina gives her take on remote work’s effect on creativity
  • 16:54 – Gina explains what it takes to work on a successful campaign
  • 21:19 – How to optimize partnerships and build great working relationships
  • 23:23 – How Gina coordinated a successful Reddit AMA
  • 28:05 – The trick to balancing paid campaigns with organic
  • 31:28 – How The Craftsman Agency measures ROI and organic campaigns
  • 35:35 – Gina’s top metrics to measure
  • 38:50 – How to get ahead on social without a big team or budget
  • 42:31 – Gina’s top tip for anyone looking to become a social pro

Quotes From This Episode:

You can't be an expert in social, because it changes too fast to actually be an expert. Click To Tweet

“From an awareness standpoint, it’s harder to get people to agree that it’s just as important to focus on organic content.” @GinaMichnowicz

“With start-ups and people with lower budgets, we create different templates and content series that they can reuse and update. My only caution is don’t keep using the same thing over and over again.” @GinaMichnowicz

Resources:

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