Tatiana Holifield, VP/Head of Digital Strategy at Pacers Sports & Entertainment, shares how the Indiana Pacers leverage social, coordinate teams, and how they have diversified their organization.
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Life as a social media practitioner is not as glamorous as the Instagram superstar influencers would have you believe. The reality of being a social pro in modern society is that you’re going to be glued to your phone (or laptop, tablet, etc.) 24/7. So, if you want to become a successful social media professional, you must live and breathe social.
Tatiana Holifield, the VP/Head of Digital Strategy at Pacers Sports & Entertainment, is a force to be reckoned with and is making a huge impact on the way the Pacers use social media. She has helped to structure new roles, coordinate teams, build compelling content and brand strategies, and so much more. Although she loves her job and has a genuine passion for social media, Tatiana admits that life as a social pro can be quite taxing.
As Tatiana states in this episode, if you want to become a social pro, you must be prepared for the busy lifestyle that comes with it. As a social pro, you’ll wear multiple hats and you’ll have to learn how to balance every facet of the job with your personal life.
“We use Reddit for discovery and content… reading to hear what our core fan base are talking about” – Tatiana Holifield
“People want compelling content, no matter what it is” – Tatiana Holifield
“This is not for the faint of heart…your life will revolve around being glued to your smartphone & computer” – Tatiana Holifield
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