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How to Avoid Overbuying Business Technology

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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

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The Marketing Book Podcast

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss choosing the right business technology.

Avoid Overbuying Business Technology

Don’t Buy the Hype

When it comes to purchasing business technology, it can be easy to get swept up in the excitement over new gadgets and features. Unfortunately, this leads many businesses to break their budgets on things they really don’t need.
Charlie Lynch, the Global Director of Digital Engagement at Franklin Covey, has three great tips to help your business determine when you should invest in business technology and how to choose what is right for you. Chief among them is creating a project plan that outlines your goals and desired end result. But even more important than knowing your budget and goals, Charlie says, is focusing on the user interface and the size of your team. If you are purchasing technology for your team to use, make sure it’s appropriate for the size of your team and something that will integrate smoothly into your workflow.
By starting with these three tips in mind, you will set yourself up to make wiser and more effective decisions the next time you are shopping for business technology.

In This Episode

  • How Franklin Covey adds value to their online presence.
  • Why you should invest in people before business technology.
  • How to develop a project plan.
  • How to avoid being oversold on features you don’t need.

Quotes From This Episode

“Know exactly what you need, and hone in on those specific pieces. Not everyone needs an enterprise-level tool.” — @lunchmob
“Something that we really focus on at Franklin Covey is building out structures and giving people frameworks to be more effective.” — @lunchmob
“Have a project plan. Know your goals and the end result you want.” — @lunchmob


Content Experience Lightning Round

If you could meet a superhero, who would it be, and if you could be a superhero, who would it be?
Charlie would love to meet Spider-Man because that is a character he has always felt he could relate to. If he could be any superhero, he would probably choose Wolverine!
Randy would love to meet Iron Man because he is such a successful entrepreneur, but he would love to be Spider-Man!
Anna’s favorite comic book growing up was The Maxx, so she would love to meet him, but if she could be any superhero it would be Phoenix—“but not crazy!”
See you next week!

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