How to Create Organizational Culture Change Using Social Media
Sallie Poggi, Director of Social Media at the University of California, Davis (UC Davis), joins the Social Pros Podcast to talk about social media crisis management and how to cultivate culture change within an organization using social media.
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Full Episode Details
Use Social Media to Create Positive Change
Do you remember when social media was more like an experiment for brands than a real business strategy? Back then, brands did not grasp the potential that social media offered. Nowadays, social practitioners are a key part of the fabric of an organization.
Sallie Poggi, Director of Social Media at the University of California, Davis (UC Davis), reminisced about a time when social media practitioners weren’t deemed as necessary as they are now. Today, instead of “tweeting in the corner,” we have a seat at the table and help to “make decisions and set strategy from a high level.”
Social media is used for so much more than updating followers about what you had for lunch. When used properly, social media can be leveraged to build relationships and create culture change across an entire organization.
In This Episode:
07:56 – How the social media team at UC Davis operates
11:18 – How Sallie established her own department and how it helped to elevate her at the table
18:15 – What you can do to get other social media communicators on your side
21:48 – How COVID-19 has shifted Sallie’s approach to social media crisis management
26:06 – What social media metrics Sallie tracks
30:04 – How Sallie got the UC Davis Street Team program off the ground
Quotes From This Episode:
“Nothing happens overnight. You can’t be the social media person that comes in guns blazing”
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