About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Amanda Bond, Owner of The Ad Strategist, joins the Social Pros Podcast to discuss building audiences, organic posts, and Facebook ads.
Organic Is Not Dead!
With every announcement regarding Facebook’s newsfeed algorithms crippling businesses further, it is no wonder many marketers are declaring that organic reach is dead. Paid Facebook ads seem to be the last remaining foothold.
Amanda Bond of The Ad Strategist not only disagrees about organic reach, but actually believes that organic posts can provide crucial information that makes your Facebook ads more successful.
Of course, organic posts do not go as far as paid. But they are the perfect place for testing and developing your social strategy. If you consistently apply your strategy to your organic posts and measure response in the same way as your paid ads, the analytics and feedback you receive can lay the foundation for where to start applying your budget. When you understand what your audience wants and how they will respond to your content, you’ll use your money more effectively and create real engagement with your customers.
In This Episode
- How to bring your organic and paid social content together to enhance the customer journey.
- Why organic reach on Facebook is not dead.
- How to conduct testing with organic posts to be amplified through paid.
- How to use Instagram Stories to promote sales with a more human experience.
- Why consistency helps lay important groundwork for larger ad campaigns on social.
Quotes From This Episode
“When thinking about paid media and your organic traffic, it’s important to be asking yourself how you can grow a larger audience.” — @TheAdStrategist
The success from your organic side of the page is going to leave clues as to what's going to work really well for Facebook ads. Click To Tweet
See you next week!