About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
We’re delighted to welcome Amanda Natividad, VP of Marketing at SparkToro, on to this episode of Social Pros.
Discover Where Your Audience Hangs Out
What’s the best way to collect meaningful audience insights?
As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available.
On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers, and consuming the content they consume.
Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.”
In This Episode:
- 0:00 – Introduction
- 2:51 – Amanda’s career to date
- 7:47 – Her thoughts on Threads
- 16:35 – The best Threads strategy
- 19:57 – Why not to go hard on posting
- 24:44 – New ways to research audiences without metrics
- 36:06 – Amanda’s final two
- 40:29 – Outro
Quotes From This Episode:
Find where your audience hangs out and learn their language. Know your audience better, understand them and deeply respect them and what their problems are. Click To Tweet
“Case study calls can double up as audience research sessions where you can learn more about your customers’ behaviors, the problems they’re thinking about and how they’re solving these problems.” @amandanat
“Claim your Threads account. Set up the profile. There’s no harm in that, right? That’s the strategy right now!” @amandanat