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How to Get Better Audience Insights with Sparktoro’s Amanda Natividad

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


We’re delighted to welcome Amanda Natividad, VP of Marketing at SparkToro, on to this episode of Social Pros.

Discover Where Your Audience Hangs Out 

What’s the best way to collect meaningful audience insights? 

As social pros grapple with Threads and the latest Google Analytics update, traditional metrics aren’t always available. 

On this episode of Social Pros, Amanda Natividad, VP of Marketing at SparkToro, tells us how you can navigate these changes and gain better audience insights through social listening, talking to your customers, and consuming the content they consume. 

Plus, she shares whether she believes Threads is set to be a “formidable competitor” or just a “shiny new thing.” 

In This Episode:

  • 0:00 – Introduction 
  • 2:51 – Amanda’s career to date 
  • 7:47 – Her thoughts on Threads  
  • 16:35 – The best Threads strategy 
  • 19:57 – Why not to go hard on posting 
  • 24:44 – New ways to research audiences without metrics 
  • 36:06 – Amanda’s final two 
  • 40:29 – Outro  

Quotes From This Episode:

Find where your audience hangs out and learn their language. Know your audience better, understand them and deeply respect them and what their problems are. Click To Tweet
Case study calls can double up as audience research sessions where you can learn more about your customers’ behaviors, the problems they’re thinking about and how they’re solving these problems.” @amandanat
Claim your Threads account. Set up the profile. There’s no harm in that, right? That’s the strategy right now!” @amandanat


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