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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Oz Etzioni, the CEO and Co-founder at Clinch joins the Social Pros Podcast to unveil how hyper targeting works in digital advertising.
How Hyper-Targeting Works in Digital Advertising 
With the right data, you can learn more about the user you want to show an ad to. And, then give them an experience that is tailored to them. So, whether you’re an advertiser, agency or publisher, data-driven personalized ads will boost performance. They will also deliver higher ROI. This is because people simply like content that is personable to them.
So, if you want to crack the code of hyper-targeting in digital advertising, you’ve got to unearth the social data. And, you have to leverage the data that social platforms offer. Social ecommerce is the future if you want to see an upward sales trajectory. But to see this sales increase your ads must reach the right person at the right time, with the right message and must be on the right channel.
Oz Etzioni is the CEO of Clinch. Clinch is an innovative omni-channel AI-powered personalization platform, that delivers ad experiences tailored to the individual. Do you want to communicate with customers in such a way that they want to do business with you? Then you’ve got to start offering an individualized and creative experience.
In This Episode:
- 04:20 – The value of crafting hyper-targeted digital ads
- 09:55 – How an omni-channel works
- 13:11 – What creative permutations drive the best results from personalized ads
- 18:22 – Addressing the potential invasiveness of this level of personalization. And, the associated privacy issues
- 20:22 – How the intersection of ecommerce and Instagram has grown
- 28:49 – Common objections related to hyper-targeting your creative ads online
Quotes From This Episode:
“Once you take the data, digest it and understand it, you can start learning more about your audience. And, give them more relevant content.” – @ozetzioni
If an ad is relevant with the right timing, format, placement and channel, it can be really effective. Click To Tweet
“The whole idea of omni channel and data-driven creative is the secret sauce.” – @ozetzioni
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Find out more about Emma, the go-to email marketing platform
- Learn more about how Clinch can help increase return on ad spend using data-driven personalized messages with real time optimization
- Visit the client portal on Clinch to see lots of great case studies
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
