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How to Use Freelancers to Invigorate Your Content Marketing

Authors: Jess Aaron Dun
Posted Under: The Content Experience Show
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Hosted By
Jess

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Jennifer Goforth Gregory, Freelance B2B Content Marketing Writer and Strategist, joins the Content Pros Podcast to share her insight into how freelance marketers can add value to your content strategy.

jennifer-gregory-instagramBring In the Reinforcements!

Sometimes the hardest part of content marketing is managing the staffing needs. One moment you have a huge list of content to create for a new product launch and not nearly enough marketers to manage it all. Then when it’s over, and you’ve built a team to capacity, you have a department full of content marketers twiddling their thumbs until the next major launch.
Another tricky realm is the generalist versus the specialist. For complex products, a specialist on the team can be worth their weight in gold when it comes to detailed collateral for an educated audience. At the same time, a generalist is a handy jack-of-all-trades to have around for surface-level materials and diverse strategy execution. But what if you only have the budget for one?
For these types of problems and more, employing a freelance content marketer can be the answer. A professional freelancer can support your full-time staff during crunch time or augment your campaigns, filling in whatever knowledge gaps that may exist on your team.
As a seasoned freelance content marketing writer and strategist, Jennifer shares the benefits of contracting a freelancer, how to find the right fit for your team, and how to set your freelancer up for success.

In This Episode

  • How employing a freelance content writer leads to valuable external insight into your product
  • Why quickly curating well-rounded, varied content means tapping into the wide-ranging expertise of a veteran freelancer
  • How marketing’s seasonal workflow leads to a staffing puzzle that freelancers can solve
  • Why goals are more important than deliverables when it comes to bringing on a freelancer for strategy work

 

Quotes From This Episode

“I see the world from a larger perspective than you do working within the four walls focused on a very specific product.” —@ByJenGregory
Nothing is in a silo anymore. Everything affects everything else.” —@ByJenGregory
“You want to make sure you are a fit for their team as well.” —@ByJenGregory
“You can’t write about one topic without blending into another.” —@ByJenGregory
“When you’re looking to hire somebody you want to be looking for the professional freelancer.” —@ByJenGregory

Resources

 

Content Pros Lightning Round

Are you a dog or a cat person? Dogs
Space you go to for the latest on content? My professional network and reading the latest news sites for technology.
Favorite TV show? M.A.S.H.
Prefer writing for a niche or mass audience? Niche audience
Wearable device on your holiday list? Fitbit

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