About The Content Experience Show:
Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.
Apple Podcast Reviews:
It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.Jared Johnson Piano
I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.The Marketing Book Podcast
Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content.
Work Smarter, Not Harder
Crafting a content marketing strategy can feel like trying to find the light switch in a dark room. You know you have the power to flip the switch, if only you could find it…
Content intelligence can improve your content’s success rate while minimizing the risk of failure. Using a predictive analytics tool involves taking a deep dive on what your customers truly value and reframing your content to fit that demand.
The result is a highly refined approach to content that cuts out the fluff, ignores fads, and caters to your base.
But for content intelligence to make a long-term difference on your success, its approach to identifying and elevating your customer’s values needs to be built into the fabric of your organization.
Reframing your company, or at least your content strategy, to be more customer-centric ensures an outcome that is more quality than quantity.
In This Episode
- Why taking the guesswork out of content success means using content intelligence
- How trusting your customer advocates with content intelligence leads to more intuitive and accurate content
- Why ensuring relevant content means reframing the entire company culture to be customer-centric
- How an in-depth understanding and awareness of your customer’s journey leads to content creation aligned with the funnel
Quote From This Episode
“Content intelligence is the science of identifying and predicting the topics and themes that provide the most value to your audience.” —@Andersonology
“It gives you a much more holistic view of what your organization is doing and how you’re meeting the demands of your audience.” —@Andersenology
“You’re trying to figure out what is best for your customer and your audience.” —@Andersenology
“It’s content quantity versus quality. If your content quality isn’t there, you’re not going to succeed.” —@Andersenology
“Larger companies are focused more on optimizing how quickly and efficiently they can create content instead of whether or not they are creating the right content.” —@Andersenology
“What is best for the customer, is best for the company.” —@Andersenology
“Goal conversions on your website and understanding those metrics are one of the most important pieces to content marketing.” —@Andersenology
“If you don’t have goals in place, what are you really trying to do?” —@Andersenology
“Content serves different purposes. It can drive awareness. It can drive engagement. It can drive conversions. Rarely does it do all of them combined.” —@Andersenology
“If you’re just focusing on one thing or the other, you’re going to be failing in your overall goal.” —@Andersenology
- Brandon Andersen on Twitter: @Andersenology
- What Is Content Intelligence?
- Uberflip Experience
Content Pros Lightning Round
Are you pro or anti Twitter?: I’m pro on Twitter for keeping conversations going. Not a huge fan of it as a curation tool.
Favorite sitcom?: Parks and Rec (old) and Schitt’s Creek on PopTV (new)
Favorite SNL actor or character?: Will Ferrell playing Harry Caray
Go-to background music for running?: My workout mix that is a combination of Eminem, Dragon Force, Smashing Pumpkins, Rage Against the Machine, Primus, and other hard-hitting stuff.