About The Business of Story Podcast:
Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Apple Podcast Reviews:
A lot of great information about story telling. It is hard to pick one episode, they are all good!Risingmaster
I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.RivetingFM
Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all.
In order to make a difference in the world, we must first make a difference in ourselves.
Michael Gerber thrives on helping businesses grow from one to 1,000. He believes that selling is a system and that in the center of it all is a great story. By focusing on improving your inner story, you can scale your business, find your most important clients, and help create a positive impact on the world around you.
Michael talks about three types of entrepreneurial personalities, eight essential steps in company development, his personal journey from painter to speaker, and how to accomplish goals beyond what you can imagine.
In This Episode
- Why there is no such thing as a solopreneur
- How to create a story for yourself for maximum growth
- Why selling is a system and how story fits into that system
- How to maintain and grow meaningful relationships
- Why it’s important to believe in yourself and practice your business skills
- How to allow yourself to scale up dramatically
Quotes From This Episode
“Entrepreneurs are never solo. They surround themselves with many people in order to achieve the outsized results they set out to achieve.” —@MichaelEGerber
“The center of the e-myth story is the entrepreneur coming to birth.” —@MichaelEGerber
“One must go beyond where I am. And to do that calls for somebody to search for somewhere other than where I am, discover something I’ve never discovered before, and to me that’s the great story. I’m saying that the great stroy is available to every single human being on earth, but they’ve got to pursue it. Which means they’ve got to become a great student of the great story and that’s what our mission is today.” —@MichaelEGerber
“A story sets the stage for a relationship. It’s all about the story.” —@MichaelEGerber
“So few people capitalize on the most important things in their lives because they are diminished by living in their comfort zones.”
“You don’t make great companies, great companies find you. Your job is to practice.” —@MichaelEGerber
“I’m clearly now focused on awakening the entrepreneur within everyone.” —@MichaelEGerber
- Michael Gerber
- Michael Gerber on Twitter, @MichaelEGerber
- “Beyond the E-Myth” by Michael Gerber
- Michael Hyatt
- Steve Jobs
- Disney Imagineers
- “The Hero’s Journey,” by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell