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How Vista Social Makes Marketing to Marketers More Human

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Hannah Tooker

LaneTerralever
10XMarketing

Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

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@MissTriathlon

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.

Why Vista Is in the Trenches with Consumers 

Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind. 

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.  

She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT. 

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable. 

In This Episode:

  • 0:00 – Introduction 
  • 5:06 – What does Vista Social do? 
  • 9:11 – TikTok as a search engine 
  • 9:50 – Getting in the trenches with clients 
  • 11:16 – Being on camera 
  • 13:20 – Finding the right voice 
  • 14:56 – Using ChatGPT 
  • 25:08 – Staying authentic and human with AI 
  • 29:06 – Discussing mental health on social 
  • 32:44 – Measuring success/decisions on channels 
  • 34:15 – Where to follow Vista Social and Brittany 
  • 35:03 – Final two 
  • 37:22 – Outro  

Quotes From This Episode:

Social media marketing right now is less about performative content. Consumers are savvy and they’re expecting brands not just to communicate their products but talk about issues and values aligned to themselves. Share on X

We’re focused on new technologies in social media marketing and just really trying to relate to our customers. We’re trying to be that hub of “We feel you, we understand where you’re at and we’re experiencing the same thing”.” Brittany Garlin

You have to be very adaptable. Just understand that consumers are always evolving and trends are always changing.Brittany Garlin

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