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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.
Why Vista Is in the Trenches with Consumers
Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.
Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.
She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.
Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.
In This Episode:
- 0:00 – Introduction
- 5:06 – What does Vista Social do?
- 9:11 – TikTok as a search engine
- 9:50 – Getting in the trenches with clients
- 11:16 – Being on camera
- 13:20 – Finding the right voice
- 14:56 – Using ChatGPT
- 25:08 – Staying authentic and human with AI
- 29:06 – Discussing mental health on social
- 32:44 – Measuring success/decisions on channels
- 34:15 – Where to follow Vista Social and Brittany
- 35:03 – Final two
- 37:22 – Outro
Quotes From This Episode:
Social media marketing right now is less about performative content. Consumers are savvy and they’re expecting brands not just to communicate their products but talk about issues and values aligned to themselves. Click To Tweet“We’re focused on new technologies in social media marketing and just really trying to relate to our customers. We’re trying to be that hub of “We feel you, we understand where you’re at and we’re experiencing the same thing”.” Brittany Garlin
“You have to be very adaptable. Just understand that consumers are always evolving and trends are always changing.” Brittany Garlin
Resources:
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