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How Walmart Empowers Local Store Associates to Win in Social Media

Posted Under: Social Pros Podcast
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Daniel Lemin

Convince & Convert

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Leanna Pham

Convince & Convert
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Zachary Lones, the Director and Social Media Associate Content at Walmart, joins the Social Pros Podcast to discuss how the organization empowers local store associates to use their unique voice on social media to reach their unique communities.

Empower your Employees“Our mission is to create platforms so that overlooked heroes can be seen.”

When employees feel empowered at work, you can expect to see a significant improvement in job performance, job satisfaction, and loyalty to the company. So, how can organizations use social media to empower their associates?
Zachary Lones, Director of Social Media Marketing at Walmart, believes that it is “more important than ever to give your associates the voice and empowerment to speak up.”
Empowering local store associates at nearly 5,000 different locations to share their voices on social media without much control from central marketing is almost unheard of in today’s society. Yet, that is exactly what Walmart is doing on a daily basis in what could potentially be one of the best employee-generated content case studies the world has ever seen.

In This Episode:

  • 07:24 – How Walmart associates are empowered to use social media to reach their unique community
  • 09:22 – How Walmart helps associates get up and running with different social media channels
  • 10:33 – How many associates speak on behalf of the company
  • 12:38 – The percentage of content shared by associates that is aspirational vs sales-focused
  • 16:55 – How Walmart empowers associates to understand marketing and communications
  • 21:30 – The critical indicators that determine whether or not a program is successful
  • 28:18 – Why more organizations need to be open to the idea of allowing associates to connect with audiences via social media
  • 33:52 – Who is responsible for engaging with audiences’ queries on social media

Quotes From This Episode:

“It’s more important than ever to give your associates the voice & empowerment to speak up.”
We want to enable our people to use their unique voice to reach their unique community. Click To Tweet


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