Zachary Lones, the Director and Social Media Associate Content at Walmart, joins the Social Pros Podcast to discuss how the organization empowers local store associates to use their unique voice on social media to reach their unique communities.
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When employees feel empowered at work, you can expect to see a significant improvement in job performance, job satisfaction, and loyalty to the company. So, how can organizations use social media to empower their associates?
Zachary Lones, Director of Social Media Marketing at Walmart, believes that it is “more important than ever to give your associates the voice and empowerment to speak up.”
Empowering local store associates at nearly 5,000 different locations to share their voices on social media without much control from central marketing is almost unheard of in today’s society. Yet, that is exactly what Walmart is doing on a daily basis in what could potentially be one of the best employee-generated content case studies the world has ever seen.
“It’s more important than ever to give your associates the voice & empowerment to speak up.”
We want to enable our people to use their unique voice to reach their unique community. Click To Tweet
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