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How Your Content Distribution Spikes Are Lying To You

Authors: Jess Andrew Davis
Posted Under: The Content Experience Show
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Hosted By

Anna Hrach

Convince & Convert
About The Content Experience Show:

Welcome to The Content Experience Show where content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

Apple Podcast Reviews:

It doesn't get any better for content marketers. They present a balanced, insightful discussion of current trends and ask all the right questions. Their guest list is a "Who's Who" of content professionals. Outstanding.

Jared Johnson Piano

I love listening to marketing podcasts and this one is on my must-listen to list. Very knowledgable hosts and topical discussions.

The Marketing Book Podcast

Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time.

Andrew-DavisThe Truth of Content Distribution

When your goal for content is to distribute it far and wide, it’s easy to see why a spike in distribution feels rewarding. So rewarding, in fact, that many marketers focus on and try to recreate these spikes with all their content.
While these spikes are showing a degree of success, it’s what happens in between these mountains that tells the true story.
Andrew subscribes to the idea of Valley Elevation. That is, he stops chasing the peaks and focuses on the valleys in between. If he can keep the next valley from being as deep as the last, then slowly but surely his overall content distribution will rise.
Building social proof before distribution helps your content gain momentum before launch. This can be accomplished by rewarding your inner circle with a sneak peek, serving a dual purpose of building proof while rewarding and engaging with your closest advocates.
While mastering Valley Elevation is certainly easier said than done, Andrew has this and other tips to get your content on the right path to success.

In This Episode

  • Why spikes in content distribution success doesn’t mean the content itself was successful
  • How building social proof leads to more convincing and engaging content over time
  • Why successful content distribution means producing less content and distributing it more slowly
  • How mastering the marketing momentum curve leads to exponential content growth
  • The importance of taking care of your inner circle of advocates


Quotes From This Episode

“Your blog post was great yesterday, but where’s your new video today? You have to start over.” —@DrewDavisHere
“If you’re not going to go after the spikes, you have to actually start looking at all the valleys you have.” —@DrewDavisHere
“A lot of the successes came from not worrying about putting it everywhere, but making sure you’re putting it in the right places at the right time. Not based on the time of the consumer you’re trying to reach as much as it is in the time of the lifecycle of the content.” —@DrewDavisHere
“The way you’ve been taught as a marketer, is to look at every single spike that you see and start evaluating the success of the content but the most successful marketers actually look at the depth of the valleys.” —@DrewDavisHere
“Stop worrying about the peaks, just make sure that your next valley isn’t as deep as the valley before it.” —@DrewDavisHere
“The whole idea is to start with your most loyal audience first, so that you start building social proof as you’re going farther and farther outside of your comfort zone.” —@DrewDavisHere
You need far less content to be more successful than you did when you felt like you needed to have content every minute or every hour to put on every social channel everywhere.” —@DrewDavisHere
“The media world has changed so much that the media actually wants to know the social momentum for the kinds of stories they want to cover.” —@DrewDavisHere
Giving your existing, owned audience access to content that not everyone else has, will prove very, very rapidly to be really successful for you.” —@DrewDavisHere



Content Pros Lightning Round

How were you feeling in that 4th quarter of the Super Bowl? It was a real different kind of Super Bowl for me. It was thrilling to see them win. I know so many people hate the Patriots these days, but I’m a loyal fan and I couldn’t have been more proud
Had you stuck the true TV and film route, what type of genre should we have expected from you? I think I probably would have stuck with children’s television or puppets or something
What’s your favorite method of presenting in front of an audience? Prezi, it’s an unbelievable tool that everybody should try out.


Randy: Welcome to another episode of Content Pros. Really, we’re going to have a lot of fun today. This podcast is going to be all about content distribution. That’s right: What do we do with content after we’ve created it. We always talk to much about that planning stage of creating content, sometimes about the experience it’s going to live in, but how do we actually get that content out? There’s really no better person to join us today. Andrew Davis is going to join us. He’s a great keynote speaker, who’s out there writing really entertaining books on this stuff, too. Jeff Cohen is always by my side. Jeff is from Oracle Marketing Cloud. I’m Randy. Jeff, maybe you can bring in Andrew because I know you’ve been a big fan of his since you saw him speak at a great event called MarketingProfs that we were both at.
Jeff: Absolutely, Randy. Thanks for much. Excited to be here for another episode of Content Pros, part of the Convince and Convert podcast network. As you said, I saw Andrew give a keynote talk at Marketing Profs B2B Forum last fall and it made me want to book him as a guest on Content Pros, because as you said, we talk so much about the strategy of creating content and we don’t really talk enough about distribution. Quite frankly, distribution is often way, way more important than the creation process. Certainly more interesting and one of those things that is not talked about enough. Andrew Davis, author and keynote speaker, welcome to Content Pros.
Andrew: Hey, thanks so much for having me! I’m so glad I’m here! Thanks for inviting me on after Marketing Profs. That’s such a great event, actually.
Jeff: Absolutely. Let’s dive right in with some of your thoughts. Basically you start with the idea that many marketers are addicted to the spikes of their content distribution. We really want to start breaking that cycle. Get started and tell us how we’re thinking about this.
Andrew: I fell into this trap as well, but really, I needed an intervention. As a marketer, I always looked at all of my marketing successes based on the spikes of success. Hey, we ran a great campaign or we created an unbelievably good piece of content that thousands and thousands of people read or downloaded or watched, and that was unbelievably successful. Look at the outcome, the amazing results from that one piece of content. We constantly sit down and have a meeting about how we could do what we did before again but different and get that other spike. Marketers are really that way.
I actually looked up the cycle of addiction from the American Journal of Psychology and essentially realized pretty quickly that as soon as I start creating a piece of content and hit the publish button, I really desire this big outcome. I crave that next big success. If I get a big spike, I have this huge rush of adrenaline. I get so excited I take screenshots of the number of likes on Facebook or the number of shares of Twitter, re-tweets, and I send those around the office. Then two days later no one cares what you did yesterday. Your blog post was great yesterday, but where’s your new video today? You have to start over. You kind of have to go get a pint of ice cream and really get going again.
I started to question whether this was really what we should be worrying about. I also started wondering why we just take a piece of content that we create and essentially put it everywhere. I looked at lots of distribution models from lots of people and it always looks like a hub and spoke. It’s like, take your PowerPoint presentation and put it on Slide Share. When you’ve done that, go to Twitter and tweet it 30 times and Facebook it. Then put it on Reddit and Diggit and whatever you can do. Make a video version of it and put it up on YouTube and then kind of hope for the best. I thought there must have been a better way. Instead of chasing that next high, you’re really thinking through why we do this, is I think a good starting point. Do we really want highs?
Jeff: That’s right. I think you actually used the term “vomiting out your content everywhere.”
Andrew: Yeah.
Jeff: I think the next step in your thought process was actually not thinking about the “where” of posting your content, but actually thinking about the “when.” Is that an accurate way of looking at it?
Andrew: Yeah, it is. Essentially, if you’re not going to go after the spikes, you have to actually start looking at all the valleys you have. I looked at lots of brands. I looked at brands that were doing things on YouTube and brands that were doing things on Twitter and distributing their content, just even through email. Essentially I realized that a lot of the successes came from not worrying about putting it everywhere, but essentially just making sure you’re putting it in the right places at the right time. Not based on the time of the consumer you’re trying to reach as much as it is in the time of the lifecycle of the content. Does that make any sense? That sounds so inside baseball, all of a sudden.
Jeff: No, I think that’s exactly what we’re … That’s what we’re talking about. This kind of is an in-the-weeds conversation.
Andrew: Good.
Jeff: The lifecycle of a piece of content, this is the stuff that content marketers need to hear. Please, wade on through the weeds.
Andrew: If you go to your Google Analytics right now and you look at your Google Analytics, your gut, the way you’ve been taught as a marketer, is to look at every single spike that you see and start evaluating the success of the content recently, but the most successful marketers actually look at the depth of the valleys. A friend of mine, Brad Schwarzenbach, claimed this term called Valley Elevation. The whole idea was, stop worrying about the peaks, just make sure that your next valley isn’t as deep as the valley before it. I’m drawing in the air, by the way, so Jeff and Randy, if you get excited about air drawing, this is what it is.
Jeff: We’re actually drawing along at home.
Andrew: Okay, good. Please, draw along at home. It’s basically, you end up with a graph that goes from the bottom left to the top right, always growing, versus when you just look at the spikes, you get a big spike and then a valley that was just as low as the valley before it. If you start really thinking about that, what you want to do is create consistency over time. That’s why the “when” is more important than the “where.” Some of the smartest marketers in the world have started focusing not on the height of the peaks, but the depth of their valleys. If you’re going to do that, that means you actually have to think about …
I’ll give you a really simple example. If you write a blog post this morning, instead of vomiting it to really make it obvious, your stuff everywhere and just making sure it’s on Twitter and Facebook and Instagram in the first five minutes, what really smart marketers do is they actually put it on Twitter and they wait for the bulk of the consumption to drop to half of its peak before they then put it on Instagram. Does that make sense? You basically are waiting for most of the people on the first channel to consume it before you start to promote it on the next channel.
Jeff: That absolutely makes sense. Basically let it run a good bit of its course on a channel so that you can build on that momentum and, in fact, you call this the marketing momentum curve before you go to the next curve.
Andrew: Exactly. If you do that, then all of a sudden you start looking at the valleys and what you’re trying to do is make sure that the valley for any one channel doesn’t hit rock bottom again before you’ve started to keep the momentum going back up. The whole goal is just really starting to learn how fast your content is consumed on each channel you promote it. If you start this morning and look at Twitter and you realize that if you post a tweet with a link to a great blog post and all the clicks happen in the first seven seconds and there’s no more clicks after that, then essentially five and a half seconds would be your half-life for that content on that channel and you’ve got to find another way to promote it before it gets to the peak of consumption and back down again.
Jeff: Got you. Just for those that are a little bit more technically inclined here and so that everyone understands what the goal of this is, because some people may argue, “Well, if I put UTM codes on my different distribution links, then I could probably track what’s coming from which different source on social,” but is your point that we, by keeping it up there it’s just going to rank better over time because it’s consistently accessed?
Andrew: Yes. Over time, you’re building social proof from each of the previous engagements. Let’s take something really easy, like video. If I put a video up on YouTube right now and I send you the link, Randy, and you’re like, “Hey, I want to check this out,” and you click the link and you look on YouTube and it’s got zero views, there’s zero social proof for that video. You’re highly unlikely, actually, to even watch the video because it has zero views.
Let’s back up a step. If I had emailed that video to 17 of my friends and said, “Hey, I created a great video. I put a lot of time and effort into this. I’d love your feedback,” and they all watch the video and then I send it to you and you’re the 18th person to get the link, you’re more likely to watch it, like 12 times more likely to watch it, than if it had zero views. The whole idea is to start with your most loyal audience first, so that you start building social proof as you’re going farther and farther outside of your comfort zone.
If you’re a brand with 1,000 people on your email list, you should be first distributing your content to your email list. It’s the most basic opportunities to distribute the content you’re creating and they’re the ones more likely to consume it and to regurgitate it on the channels that they find most valuable to get you that first hump and spike in the consumption before you go after the friends of those friends. Does that make sense?
Randy: That makes so much sense. I can envision myself doing that, even on my own personal Instagram following. When I see something that’s got like 100 likes, I’m like, “I’ve got to like that.”
Andrew: Exactly.
Randy: Everyone likes this thing, it’s literally peer pressure with alcohol, right?
Andrew: It really is.
Randy: We’ve got to jump in and we’ve got to follow suit. Are you suggesting just to make this really easy for people who are tuning in and figuring out how do they alter maybe their social strategies or their distribution strategies, are you suggesting to remove some of the automation that we’re doing, or to automate in more gradual steps? I know some companies may use a tool like Buffer or may use a tool like Hootsuite to schedule some of their social. Are you saying to just spread that out or to really dig in and monitor, to see when does that drop-off start to happen and then schedule the next set?
Andrew: It’s a combination of the two. I think the easiest thing to do right now would be to say, “I shouldn’t distribute everything everywhere at the same time.” If you’re using a great automation tool like some of the ones you mentioned, Hootsuite or whatever it is, you can stick with using those things, but maybe you want to think about a really formatted approach to that distribution. On Mondays, I’m going to distribute my content first on Twitter and I’m not going to do anything on LinkedIn. I’m going to wait to see what that result looks like. Then on Wednesday, I’ll put it on LinkedIn and see if that delivers what kind of momentum for how long. I know, for example, for me, I can put a post on LinkedIn and it takes about six and a half days for the content to run its course, which means about four days later is about the perfect time for me to post something else on LinkedIn. It’s far less active than something like Twitter.
I’ll tell you what it does for me. It relieves this constant pressure that I used to feel about constantly putting something everywhere. Now I feel much better about contributing to the community in a productive way, only putting up the best stuff, and then really making sure that it’s delivering results over time. The first thing you could do is not publish everything everywhere at exactly the same time. The second thing is, over time, if you start that strategy, and even if you’re very sophisticated, or more sophisticated, I guess, than others and you’re using some tracking codes and some smart analysis of the things you’re doing, really honing that can make a huge difference in the amount of content you have to create over time. What most brands that have done this have realized is that you need far less content to be more successful than you did when you felt like you needed to have content every minute or every hour to put on every social channel everywhere.
Randy: I love that point. It’s so funny that every week marketers wake up and they’re like, “We need the first piece of content for the people who are going to come visit us,” versus realizing that they’re just a new cohort. They’re just a new set of the same people who are coming in. You go to Disneyworld, I always say, it hasn’t changed. The way you walk into the gates is still the same, but they’ve perfected that experience. They’ve perfected that journey that you walk through in every way. Can you give us some examples? I know you love examples and you seem to drop amazing ones, of a company who’s really executing well on this, just so that people can really crystallize how this is executed, when you’re getting an A+?
Andrew: Yeah, sure. I’ll tell you about Trish Witkowski. She’s someone I actually met and she’s really awesome. She runs a small business, actually, called Fold Factory, and it’s very B2B. These guys essentially help designers create folded, printed materials, and they sell software. Their whole goal is to get them to by software, which is called Fold Factory Software. Trish Witkowski, she’s the Chief Folding Officer, by the way, which is an awesome title. She’s a CFO. She started creating videos on YouTube once a week called the Sixty-Second Super Cool Fold of the Week. If you’re not into folding or design or direct mail, these videos are probably not that exciting for you, but she gathered this really high-quality audience, about 4,000-5,000 people a week, that watch these inspirational videos. Every video was designed to inspire you to want to create a cool new direct mail piece that’s different than before, which means now you need more software from Fold Factory and you buy the software. It’s a really smart marketing tool.
She used to promote it everywhere, on the same day, every Thursday, when she distributed it. She used to put it everywhere, all the time, as fast as she could. She realized that the lifespan of the content was very short, essentially 24, maybe 48 hours, depending on if it was going to be a Friday holiday, then people wouldn’t watch it until Monday, those kinds of things. Instead, she started being really strategic about her distribution. On Thursdays, anyone who subscribed to her email list for Super Cool Fold of the Week gets that email. She does not promote it anywhere else, so there’s actually a reason to subscribe. If you want to get it first and be notified of the Super Cool Fold of the Week, you get it first on Thursdays. It takes basically people about three days to consume it to its half-life via email.
You know how it is, you get lots of email, then on Sunday, you’re like, “Oh, I can watch Sixty-Second Super Cool Fold of the Week,” you watch it, you delete the email, and you move on. You can see that she’s really understood the consumption habits of the consumer she targets. Then on Sunday she puts it on to LinkedIn because she gets a ton of new consumers from LinkedIn. Remember, on LinkedIn, when you click that link to watch it on YouTube, she now has 3,000 views for a video that just got promoted on LinkedIn. Now designers are like, “Wow, 3,000 people like this video, it just came out last week. This is pretty crazy.” They watch it and share it on LinkedIn. She doesn’t put it onto LinkedIn again until the Wednesday before the next video is released. She actually pays for an ad so that she gets even additional views from brand new potential consumers. In between that, she buys some YouTube ads to get some new buyers. Essentially she’s got a week-long cycle to maximize one 60-second piece of content that has built her business entirely on YouTube.
Randy: Wow, that’s a great example. I think I’m going to have to go out and now subscribe to the Super Cool Fold of the Weeks.
Andrew: She’s awesome. She actually wears a different t-shirt every week. Part of her gimmick that people come back to to watch is she has funny quotes on her t-shirts that she wears. It will say like, “Honk if you love folding,” or, “What happens in the bindery stays in the bindery.” Every single week for four years she’s worn a different t-shirt. The t-shirts got so popular in the print design world that people wanted to order them. She set up a Zazzle account and every week when she wears a new t-shirt, she puts the new t-shirt up on Zazzle and she sells a few t-shirts every single week to people who want to wear them to print trade shows and design conferences. They are really, really funny.
If you’re in the print world and you walk around and say, “Hey, do you know Trish Witkowski?,” some people may say, “I don’t know her,” but you say she’s the folding lady that wears the funny t-shirts, everybody knows her. They’re like, “That woman’s hilarious! I love that woman!”
Jeff: That’s amazing because she’s actually used content and built a community and extended it. That’s a great example. You actually mentioned in that example a couple instances of some paid advertising to support this. Can you talk about how the ideas of owned, earned, and paid relate to the marketing momentum curve?
Andrew: Yeah, sure. I think of the first concept of creating a piece of content and putting it into a world, it’s essentially your own content. If it’s on a blog … Think of the content you create as the owned stuff. This is my stuff that I created. You also have an owned audience. Those are the people who have subscribed directly or customers or clients of yours that you have an email address of, that you’ve interacted with or done business before. That would be what I consider your owned audience. That’s the first step in the marketing momentum curve.
It’s really promoting to those people, the people that you have an owned relationship with, the content that you’re creating, and inviting them to consume it, then watching how it’s consumed, over how long, to start building some social proof. I’m actually kind of disappointed at how many content marketers create content that doesn’t work when they put it out into the world hoping it will attract new customers. If they had just sent it to two of their clients and said, “Hey, what do you think of this article?,” or, “What do you think of this video?,” those clients would have told you exactly why it’s not going to work when you send it to the rest of the world. Start with your loyalty loop, the people you own.
The next piece is the social piece. That’s where you’re essentially extending that to the friends of friends and that’s where I look at just posting it on social. The next piece is starting with paid. Now you’ve built social momentum, your existing audience, your owned audience loves it, you’ve earned a few additional views, content consumption from the friends of friends that some earned, but now you’ve actually got to extend that reach by actually buying access to new audience, given what you’ve learned in the first two pieces of this puzzle. That’s your paid stage.
The final stage is earned, in my mind. It’s really traditional PR. Most people think of PR at the front, like, “We have a new product announcement, so what we’re going to do is we’re going to go to the press and issue a press release and we’re going to post some stuff on the bog and we’re going to write some articles and we’ll have an amazing video release, and we’re going to do this all at once.” That’s the vomiting concept.
The media world has changed so much that the media actually wants to know that their social momentum for the kinds of stories they want to cover. You’re more likely to get the press to pick up on a story if you can say, “Hey, look. We wrote this great blog post, it sparked a bunch of interest, we created a great travel log, or whatever, and people are consuming this. All of a sudden it’s got 50,000 downloads in the last 24 hours, you might want to cover the best beaches in the world, Today Show or Travel Weekly, or whatever.” They’re looking to see that that has proof of concept already, that if they write a story about it, people are going to like it.
The last step is leveraging all of the momentum you’ve built to be able to take it to the biggest media outlets possible and actually get bigger and bigger coverage, to essentially earn a huge new audience that you didn’t necessarily count on. By the way, that’s only if the other steps have worked.
Jeff: Right. It’s a great way of thinking about it. If you were a content marketer, and I don’t mean you, I mean if one of our listeners is wondering how they can start incorporating this new way of thinking into their content distribution approach and convince the team that they work with that this all makes sense, what’s that first step? What are the proof points, where you can say, “Look, this guy, Andrew Davis, he’s a really smart guy and he shows funny pictures and he drew in the air, but we really need to try this.” How do they take that approach? How do they get started?
Andrew: If you’re going to get started with this, the first thing you should do is prove that your existing audience is actually able to move the needle for you for the next level. Even before you take it to your team, maybe, or if you’re going to take it to your team, I think the first thing you want to do is say, “Hey, we promote the content we create in the wider world everyday, but we don’t do a good job of really being diligent about sending it to the people we care about first and seeing how long it takes them to consume the content before we release it to the rest of the world.” I think just that step alone, giving your existing, owned audience access to content that not everyone else has, will prove very, very rapidly to be really successful for you.
It will do two things: One, it will give you great feedback on the content you’re creating in a vacuum that will immediately affect the quality of the content before it goes out and is promoted in the rest of the world. Two, I think you’ll notice a much deeper level of engagement and sharing from your existing audience because I can tell you from personal experience, I don’t have any data to back this up, but I get emails from great people with great thinking, they send me something in their email, I click on the link, I read the article, I think, “This is a great article,” and I’m about to share it online. As soon as I’m about to hit share, I realize that my network’s already shared this. It’s right there at the top of my feed as well. 50 other people have already shared it, they’ve already shared it all over the place, and I actually don’t share because everybody else has already shared for me. If you just give your audience some exclusive content, essentially, by starting early, it’s a great, simple, low-barrier way to start that will net tons of results for you.
Randy: There’s so much amazing experience coming from this. I literally, I’m kidding you not, as we’re podcasting, I’m Slacking our content and social team, being like, “This thing’s going live in a few weeks and you are going to have to listen to this, because this is stuff …” I’ve got a million more questions. I’ve got one quick one for you. When do you really post your content on LinkedIn these days? I mean actually as part of your LinkedIn, authored content, when it’s living somewhere else. Is there a golden rule on that?
Andrew: I don’t know if there’s a golden rule, to be honest. I can also tell you, I’ve tried to avoid the content duplication stuff, just in general. I always feel like I really want to serve my most loyal audience early. I’ve been turned off by so many people who post the same thing everywhere, all the time, and then really over promote it, to the point at which I hide their notifications, I mute them, I’m out of their sharing circle. Brands are no different.
I actually wrote an open letter to Square recently because Square does essentially the same thing. They only promote their advice, they only share the articles they share, and they’re constantly shoving it down my face. It’s a brand I really like and a product I love to use, but I got zero value out of the stuff they shoved at me. I think if they were using a much more thoughtful approach to first serving their loyalty loop, the most loyal audience they have, so that those people would really take it and help build them momentum for it, they would have not only kept a loyal follower and fan, but in a sense found a voice in the stuff I was promoting on their behalf.
Randy: Awesome.
Andrew: I didn’t answer your question though, Randy, by the way.
Randy: There’s no right answer. These are the conversations that you’re helping to lead. I really encourage people to get an opportunity to listen to you speak. If people want to book you speaking, they can do so at Maybe I could even twist your arm to get you to speak at the Uberflip conference this summer in Toronto, which is at the end of August, so it would be amazing to have you come to Toronto. Anyone who listens to Content Pros who’d want to come up to Toronto and hear from some great speakers. We’re going to have Jay Baer keynoting again. It’s going to be a really great experience. Jeff can kind of speak to the experience we created last year, but it was a ton of fun.
Before we wrap up, we always like to get to know our guests a little bit better, kind of behind the content world, a little bit more about them. I’ve tried to dig up some stuff on you. I guess I had to look in different places to find the right thing because the same thing didn’t live in two places, go figure. We’ll pull up a few things. First, I noticed you’re from Boston, or at least you live in Boston. I’m going to date this podcast by talking about the Super Bowl, but the Super Bowl we can talk about for years. How were you feeling in that fourth quarter?
Andrew: Oh, my lord. The third quarter I was ready to throw the TV out the window. The fourth quarter we were all standing in the living room, wondering if this was going to happen or not. It was really, really intense. We had such a great time watching the game. I have to confess, I spend my winters in Florida, so I was down here with a bunch of Patriots fans, watching in my living room in the nice weather. It was a real different kind of Super Bowl for me. It was thrilling to see them win. I know so many people hate the Patriots these days, but I’m a loyal fan and I couldn’t have been more proud.
Randy: That’s awesome. You clearly like drama.
Andrew: Yeah, we’ve not established that.
Randy: As I was looking up your background, it looks like you actually went to school for TV and film, so very suiting that you ended up a presenter, a speaker, who’s entertaining audiences. Had you stuck the true TV and film route, what type of genre should we have expected from you?
Andrew: Oh, man. I was a childhood actor, too, and somewhere online you can dig up a paint commercial I was in in the 1980s. I don’t know. I worked for the Muppets, for the Jim Henson Company, when I was in New York. I think I probably would have stuck with children’s television or puppets or something. It’s something I was really passionate about my whole life. It would have been comedy, I’m sure, and I would imagine family comedy, given the Muppets, although they do a really funny R-rated show if you ever get to see it, they were in Vegas recently, that’s hilarious.
Randy: That’s awesome. It’s funny. I’ve got kids, so there’s something about going to see a kids movie versus the kids movie that was created really for me. I have such appreciation, going to every one of those, of the ones that connect on that whole other level.
Andrew: I agree.
Randy: The last thing, just to get an idea, and I know the answer to this, but your favorite method of presenting in front of an audience, are you one to go with a video you talked about today, a PowerPoint, Prezi.
Andrew: Prezi. I’ve been using Prezi for a long time, I think since 2009, and if you haven’t used Prezi before you should try it. It’s P-R-E-Z-I .com and it’s an unbelievable tool. It’s just like an infinite landscape that you can put stuff all over the place and then into your presentation. It’s really something that I love to use and have really become a huge fan of.
Randy: Fantastic. Andrew, there’s so much entertainment coming from you. It’s a pleasure to have you on the podcast. Again, if people enjoyed tuning in, I urge them to check out everything that you’ve got at If you’re enjoying this podcast, we’ve got a whole bunch of other podcasts. As Jeff mentioned at the beginning, we are part of the Convince and Convert family of podcasts. Ours lives at, but you should also check out Social Pros. You should check out Influence Pros, Business of Story, and many more great podcasts out there. When you’re downloading podcasts, find us on iTunes, Stitcher, Google Play. The key thing is to let us know how you’re enjoying this and maybe taking off today’s idea, whether we’re distributing this in a meaningful way on social and what have you. Until next time, thanks for tuning in and please enjoy your day.

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