Hosted By
About The Talk Triggers Show:
Same is Lame. Word of mouth is the most effective way to grow any business. But to get people talking, you must do one thing different; something that they do NOT expect. That conversation-starter is called a Talk Trigger.
Each week on The Talk Triggers Show, best-selling author and hall of fame keynote speaker Jay Baer unveils a fast, fun, and most of all unexpected tale of a business that does something distinctly unusual and creates new customers as a result.
Every show is just 6 minutes long – perfect for binging. It’s inspirational, educational, thought-provoking, and often hilarious. If you own or manage a business (large or small), you’ll love it.
The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting.
When we arrive at a hotel, we expect a polite greeting at the checkout counter and, if we’re lucky, we might pick up a few leaflets or brochures of local attractions and things to do in the area.
What we definitely do not expect is to be met with a warm welcome that’s so unexpected it leads to roughly 22,500 stories being told about a single talk trigger every single day.
The story I reveal in this episode of The Talk Triggers Show is about a global hotel chain that has used the same talk trigger for 33 years and counting.
Talk about a word of mouth strategy with serious staying power!
Could this be the most effective and successful word of mouth strategy, ever?
Possibly. But, you’ll have to check out episode 9 of The Talk Triggers Show to find out!
Mentioned in this episode
To never miss an episode, subscribe on YouTube to keep up with the video series or head over to your favorite podcast app and subscribe to the podcast version of the show.
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
