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Jay Baer on Why Now Is the Time to Win

Authors: 10XMarketing Jay Baer
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


We’re delighted to welcome back Convince & Convert Founder (and OG Social Pros host) Jay Baer onto this episode.

Speed and Responsibility in Social 

We love when things come full circle on Social Pros!  

On this episode, we welcome back Jay Baer, founder of Convince & Convert, OG Social Pros host, business growth speaker, tequila influencer and…well, the list goes on! 

Jay explains his study, The Time to Win, and how social media teams can provide the speed customers want. 

He gives expert advice on social teams’ responsibilities, the role of social in business and navigating changes on channels. 

Plus, he reveals all about his fast-growing tequila-related content on TikTok and Instagram. This man never stops!  

Oh, and there’s plenty of Jay Baer-isms thrown in too! 

In This Episode:

  • 0:00 – Introduction 
  • 4:43 – Introducing Jay Baer 
  • 6:25 – What Jay is up to now 
  • 11:03 – Download Jay’s report, The Time to Win 
  • 11:50 – Unpacking social customer care in 2023 
  • 14:42 – Benefits and drawbacks of live chat 
  • 19:22 – How social pros can enact his advice 
  • 25:06 – Future book plans 
  • 27:09 – Jay’s foray into creating tequila content 
  • 30:20 – What he’s learned from working with brands 
  • 33:46 – Coping with shadow banning on social 
  • 35:29 – How can creators take control of data? 
  • 37:46 – Trademark Jay Baer-isms! 
  • 38:59 – Jay Baer’s final two! 
  • 42:41 – Outro  

Quotes From This Episode:

The more you understand how social media accomplishes business goals, the more successful you’ll be. Click To Tweet

If people are asking the same question over and over, proactively tell them this information so that they don’t have to ask it at all.” @jaybaer

Social media has to be in service of the business. That’s the slingshot to your ultimate career.” @jaybaer


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