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New Strategies for Today’s Social Media Landscape

Authors: Jess Jay Baer Jess Adam Brown
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.

New Strategies for Today's Social Media Landscape

It’s Time to Dive Deep

In the ever-evolving world of social media, there is one thing that is certain: it’s not going anywhere. There are more platforms available than ever before and more ways to reach your audience through each of them.
The standard strategy has been to build at least some presence on each of them, but as the pool widens, it seems that the smartest idea is to strategically choose just a couple of platforms that resonate the most with your audience and dive deep. While there are certainly users who keep up with multiple platforms, each one has a specific style and form of content in which it specializes.
By prioritizing the kind of content that serves your target audience the best, you can focus your efforts on areas in which you naturally excel rather than spreading thin across avenues that likely have minimal effect on building your brand.

In This Episode

  • How ephemeral content has developed and changed the social landscape over the past year
  • How simplifying the user interface can create a drastic shift in demographics for a social media platform
  • Why video has become one of the essential tools for social media marketing
  • How the world of social media could shift in the coming year
  • Why it’s better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels

Quotes From This Episode

Expectations of the audiences differ from platform to platform, and you have to modify your execution accordingly. Click To Tweet

“We need to have social sommeliers. Just like a wine sommelier pairs the right food with the right wine, we need to make sure we’re using fewer social platforms and pick one or two that are really most important for our brand.” — @adamcb

See you next week!
If you’d like to join us for our series of live discussions on Facebook, here are the links to the scheduled videos. These will start at 3:30 ET and last for approximately an hour each day. Click the “Get Reminder” button to be notified when we go live.
Tuesday, 1/23/18 – B2B
Wednesday, 1/24/18 – B2C
Thursday, 1/25/18 – Authors
Friday, 1/26/18 – Podcast Hosts

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