Jonah Berger, Marketing Professor at The Wharton School, joins the Social Pros Podcast to talk about how you can become a catalyst for change and leverage the power of understanding behavioral science to change anyone’s mind.
The Wharton School
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Whether you want to convince customers to buy from you, transform an organization, or get more engagement on social, everyone has something they want to change. But… creating change isn’t always easy.
Pushing for change usually evokes a push back. When you tell someone to do something, they usually do the exact opposite. Think of what happens when you ask your kids to do the dishes, clean their bedrooms, or put their phone away at the dinner table. Chances are, they’ll ignore you completely, or at the very least, put up a fight about it.
However, creating change is possible. You just need to learn how to become a catalyst for the type of change you want to evoke in the world. Jonah Berger, Marketing Professor at The Wharton School, has discovered a better way to catalyze change and shares his findings with us on this eye-opening episode of Social Pros.
“People have an almost anti-persuasion radar – an innate system that recognizes when someone’s trying to persuade them.” – @j1berger
What's interesting about change is you're not just trying to tell people how good something is, you're trying to get them to get rid of something that's old. Click To Tweet
“We have to figure out a way to make them feel less like we’re in control and make them feel like they’re more in control.” – @j1berger
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