What Great Brands Do That Good Brands Don't in Content Marketing
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!
Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
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Jason Falls is the Senior Vice President of Digital Strategy (& Director of Bourbon Integration) at Elasticity, a digital marketing and public relations firm. Think digital-era Don Draper (especially with the bourbon). Jason produces a ton of content, not only for clients, but he also has two books of his own.
On this episode of Content Pros, Jason shares that whatever the content, long-form or short, there are two things to remember:
What did you want to be when you grew up?
When Jason was 8–10 years old, he wanted to be a radio disc jockey. “I got my first radio DJ job at age 14, so I accomplished that very early. Life has been downhill since.” From there, he wanted to be a combination of Howard Stern and Terry Meiners, then later an Anchor on Sports Center. “At various and sundry stages in my life, I wanted to be one of those three or four things and I guess, in a weird way, I accomplished each of them…sort of.”
Okay content is easy. Killer content is hard. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. A must-read!