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Social Pros Unfiltered: National Podcast Day Special

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Hannah Tooker

LaneTerralever
10XMarketing

Leanna Pham

Convince & Convert

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Leanna Pham, our Head of Creative & Social Media, Gia Lee, Co-Founder of NinetyEight, and our Strategist and Marketing Consultant, join Sunny Hunt and Jennifer Harmon to discuss the hottest topics in social on this special episode of Social Pros.

Discussing Recent Events in Social Media  

It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.   

Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt and Jennifer Harmon, Strategists at Convince & Convert. 

They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand, and why AI is a helper, not a replacement. 

Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued. 

In This Episode:

  • 1:27 – Is Threads dead? 
  • 5:23 – How the launch of Reels differed from Threads 
  • 8:48 – Twitter’s rebranding to X and how it’s changed since 
  • 13:42 – What it’s like managing client content on Twitter 
  • 15:48 – What social pros can do about the rise of AI in social 
  • 21:10 – Where AI gets it right and wrong 
  • 27:09 – Is social media work still undervalued? 
  • 33:05 – What people need to know about social pros 
  • 35:34 – Where social media should sit in an organization 
  • 46:20 – Why measurement must be front and central 

Quotes From This Episode:

AI is a helper. It’s not a replacement for people or functions. Share on X
People expect that, when you hire an agency, you can go viral straight away. But it doesn’t work like that. You have to train the algorithm, put in the work, be consistent, understand the audience, understand the platform and be strong in your brand POV. Gia Lee

“Unfortunately
I do think social media positions are still undervalued. I think a lot of that comes from just not understanding how much goes into it. Jennifer Harmon

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