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Social Pros Unfiltered: National Podcast Day Special

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Leanna Pham, our Head of Creative & Social Media, Gia Lee, Co-Founder of NinetyEight, and our Strategist and Marketing Consultant, join Sunny Hunt and Jennifer Harmon to discuss the hottest topics in social on this special episode of Social Pros.

Discussing Recent Events in Social Media  

It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.   

Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt and Jennifer Harmon, Strategists at Convince & Convert. 

They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand, and why AI is a helper, not a replacement. 

Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued. 

In This Episode:

  • 1:27 – Is Threads dead? 
  • 5:23 – How the launch of Reels differed from Threads 
  • 8:48 – Twitter’s rebranding to X and how it’s changed since 
  • 13:42 – What it’s like managing client content on Twitter 
  • 15:48 – What social pros can do about the rise of AI in social 
  • 21:10 – Where AI gets it right and wrong 
  • 27:09 – Is social media work still undervalued? 
  • 33:05 – What people need to know about social pros 
  • 35:34 – Where social media should sit in an organization 
  • 46:20 – Why measurement must be front and central 

Quotes From This Episode:

AI is a helper. It’s not a replacement for people or functions. Click To Tweet
People expect that, when you hire an agency, you can go viral straight away. But it doesn’t work like that. You have to train the algorithm, put in the work, be consistent, understand the audience, understand the platform and be strong in your brand POV. Gia Lee

I do think social media positions are still undervalued. I think a lot of that comes from just not understanding how much goes into it. Jennifer Harmon


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