The ‘AI for Marketers’ Era Starts Now

The AI Landscape in Marketing

Whispers in tech labs, digital marketing agencies and offices around the world disclose a certain amount of trepidation that computers will take over jobs. The evolution of artificial intelligence is relentless.
You could leave the room to grab a cup of coffee, and by the time you sit back down at your desk, you’ll read headlines promising a new, more advanced model for natural language generation or even content creation. But, is this enough of a reason for marketers and those working in creative industries to feel intimidated or threatened by AI?
As Christopher S. Penn predicts, in the near future, either your job will be to manage the machines, or the machines will manage you. But, if you learn to prepare your career for AI and understand how you can harness its power without making yourself redundant, you’ll secure your position for many years to come.

In This Episode:

• 06:18 – How AI will impact digital marketing and creative roles
• 09:18 – How AI can assist with content generation and the decision-making process
• 15:24 – How social media professionals can harness the power of AI
• 19:55 – The difference between algorithms and artificial intelligence
• 22:17 – Why businesses need to think about the problems they can solve with AI before investing in the software
• 25:55 – How you can use AI to forecast search terms for your marketing campaigns
• 29:16 – How an organization’s ethics influences AI applications and software
• 35:09 – Why natural language generation is the ‘next big thing’ in AI marketing

Quotes From This Episode:

“Artificial intelligence is about getting a machine to replicate human intelligence features.” – @cspenn
There are massive planetary impacts to not having ethics as a core part of your organization. Click To Tweet
“If you can add ‘template’ next to your job role in Google search, you’ve got a job that a machine can take over very soon.” – @cspenn

Resources

• Get the new State of Marketing report for free from Salesforce here.
• Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
• Get your 14-day FREE trial of Pattern89’s creative planner to help reduce costs and increase revenue on Facebook and Instagram
• Get Chris’ new book AI For Marketers: An Introduction and Primer
• Awaken your superhero by visiting Chris’ website here.
• Learn more about Chris’ AI consulting firm, Trust Insights, here.
• Listen to the Marketing Over Coffee podcast here.
• Subscribe to Chris’ Almost Timely Newsletter here.
• Grab the FREE Ethics and Data Science book here.
• Follow @cspenn on Twitter here.
• Get your FREE copy of The CMO Survey here.