The Best T-Shirt Giveaway of All Time

The Best T-Shirt Giveaway of all Time

Learn how a 47 year-old, lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger.

In This Episode:

Jay Baer

Convince & Convert

Full Episode Details

Word of mouth influences 50% of all purchases. But did you know that in B2B, word of mouth influences 91% of all purchases!  

This might shock you, but let’s think about it for a second. Most B2B companies come across as… I’ve got to say it… boring 

So, when B2B company putjust a TINY twist on things, they can unlock a torrent of customer story-telling. 

The majority of examples I’ve told you about on previous episodes of this show are from B2C companies. But this time, you’ll learn how 47 yearold lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger. 

Find out how a B2B manufacturer in northern California has turned their customers into their greatest marketing advantage. 

Mentioned in this episode: 

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