The Convergence of Marketing and Recruiting Starts in Social Media

The Convergence of Marketing and Recruiting Starts in Social Media

Chief Marketing Officer at Jobvite, Jeffrey Rohrs, joins the Social Pros Podcast to discuss how social media has impacted the recruiting process and why recruiting is the new marketing.

In This Episode:

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Full Episode Details

Recruiting is the New MarketingSocial remains extremely powerful but… we have to be careful of the echo chamber of it in recruiting.

Whether you want to recruit new employees or new customers, all brands should implement recruitment strategies in their marketing.

Chief Marketing Officer at Jobvite and previous host of this very podcast, Jeffrey Rohrs, believes that recruiting is the new marketing. Promoting and getting the best candidates starts with social media. If you want to reach the most qualified people for the role you want to fill, you must get the “best amplification of the opportunity in the marketplace, and LinkedIn certainly has cracked the code on that.”

Many brands don’t realize that many of the basic recruitment tactics that effectively attract the right people can be used to recruit customers. As more brands pivot to empathetic marketing and spreading messages around diversity, we’re starting to see that more prospects resonate with messages they see on social media. We talk about all of this on this episode of the Social Pros podcast, where Jeffrey makes a comeback and reveals how you can join marketing and recruiting in your social media efforts.

In This Episode:

  • 07:38 – How Jobvite leverages LinkedIn
  • 09:25 – How to get better at merchandising your brand’s opportunities
  • 12:58 – How social media has impacted the recruiting process
  • 17:00 – Why brands should share their employees’ stories
  • 20:57 – How to increase awareness of your brand’s position on diversity and inclusion
  • 23:56 – How Jeffrey promoted the “Summer to Evolve” series on social media
  • 31:08 – How to avoid social, event, and zoom fatigue
  • 38:16 – Why it’s so important to hire for adaptability

Quotes From This Episode:

“We have to lead with kindness and understanding”

The stories of your employees are going to be most important in your employee branding Click To Tweet


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