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How to Turn Your Personal Brand Into a Business

Authors: Jess Chris Ducker
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Chris Ducker, founder of Youpreneur, joins the Social Pros Podcast to discuss building a business around your personal brand.

"People want to do business with other people." -Chris Ducker

Tell Us About Yourself!

Dunkin Donuts or Krispy Kreme, Wal Mart or Target, Microsoft or Apple. Many companies offer comparable products yet consumers develop preferences, becoming fiercely loyal in many cases. When it comes to starting a business, chances are there are multiple companies offering a similar product or service, so what makes yours unique?
According to Chris Ducker, founder of Youprenuer, the answer may be easier than you think. It’s you! Rather than building your business around someone else’s model, Chris’ advice is to build around your personal brand.
By putting the unique, human element in front, you can help your business stand out and better connect with the people you wish to reach.

In This Episode

  • What it means to have a personal brand and build your business around it
  • Why a background in sales is an advantage but not a necessity
  • How your business can become someone’s favorite
  • How to balance automation with personal, human interactions

Quotes From This Episode

Whether you are running your own business or helping someone else grow theirs, you have a personal brand. Click To Tweet
“A youpreneur is a professional that builds a business around their personality, their experience, and the people that they want to serve.” — @ChrisDucker
“Everything required to become a youpreneur and to flourish can be learned.” — @ChrisDucker


See you next week!

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