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Unlocking Better Partnerships – A Deep Dive with Lucy Quick

Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts.

Build Winning Partnerships with Creators 

It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful? 

Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking, and explains why storytelling with data is the best way to prove your ROI. 

Plus, Lucy shares why working with macro influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on.  

In This Episode:

  • 3:50 – The current state of influencer marketing   
  • 7:57 – Questions that brands aren’t asking enough when working with influencers  
  • 11:02- The top trends Lucy is seeing in the industry right now 
  • 14:56 – When influencers pivot to becoming competitors with brands  
  • 18:14 – How brands can strike a good balance between micro and macro influencers  
  • 19:51 – How brands should approach influencers in the early days of their career  
  • 22:08 – The best ways to talk about ROI and metrics  
  • 24:37 – How to navigate regulations around influencer marketing  
  • 26:55 – Lucy tells us about a funny campaign experience  
  • 29:18 – The different skill sets required for live streaming 
  • 36:15 – Lucy’s tip for becoming a social pro 

Quotes From This Episode:

The generations below us, they have been on their phones and computers their whole lives. They have been sold to digitally from their first breath and they're sick of it. Click To Tweet
Having conversations with smaller creators and being part of their growth will often build really nice loyalty. Lucy Quick
The most successful campaigns I’ve worked on have had a mix of micro- and macro-influencers.Lucy Quick


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